Marketing
Articles by Marketing
May 20, 2023
Marketing:
Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!
"Brand Pepsi is about capturing the spirit of youth in a bottle."
May 13, 2023
Marketing:
Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’
"Always focus on your brand, product and USP. Technology is just an enabler."
April 21, 2023
Marketing:
Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More
"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."
April 14, 2023
Marketing:
Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
"You unlock magic when distribution, sales and marketing actually work together."
April 8, 2023
Marketing:
Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance
"India remains an under-penetrated market for life insurance."
March 31, 2023
Marketing:
Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!
"This whole marketing model of big summer campaigns is gone."
March 25, 2023
Marketing:
Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!
"No matter the choice, we will always put customer convenience as our first objective."
March 18, 2023
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."
March 4, 2023
Marketing:
Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites
"Believe that all marketing should be performance oriented."
February 11, 2023
Marketing:
Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More
"2023 will be the year of the employer, not the employee."