Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

melt, March 31, 2023

"This whole marketing model of big summer campaigns is gone."

Summer’s upon us, the heat is clearly on, and so, we’re at the headquarters of the Coca-Cola Company in India. We’re here to meet Arnab Roy, the Vice President of Marketing for Coca-Cola India and South West Asia to talk about the company’s various brands and how it plans to increase per capita consumption in India. So, let’s get ready to melt with Arnab Roy.