Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

melt, April 21, 2023

"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."

MELT takes a closer look at the commercial vehicles industry in India, with one of its leading players, Tata Motors. The company has been working actively to reinvent how the category is marketed – with a focus on slice-of-life advertising, influencer marketing and on-ground activations. To know more, we are in conversation with Shubhranshu Singh, Vice-President, Marketing (Domestic & IB) for the Commercial Vehicle Business at Tata Motors. How does this marketing strategy drive sales? Find out as we get ready to melt with Shubhranshu Singh.