Articles in MELT


Melt | Episode 38 | Saffron’s Jacob Benbunan

Saffron's guide to Disruptive Branding.


Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).


Melt TV | Episode 36 | Cannes Lions 2019

All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.


Melt TV | Episode 35 | Shubho Sengupta

What is the agency of the future?⁣ ⁣And, how does the marketer prepare for the same?⁣ ⁣⁣ ⁣The answers from digital brand consultant Shubho Sengupta in a conversation with Anant Rangaswami (Editor, Melt).⁣


Melt TV | Episode 34 | Rory Sutherland

Why should marketers study behavioural science? What's the future for the advertising industry? Rory Sutherland (Vice Chairman, Ogilvy UK) answers in a conversation with Anant Rangaswami.


An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.


Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

“We’re seeing an explosion of the range of content that audiences are able to view today.”


Melt TV | Episode 33 | Rahul da Cunha

Rahul da Cunha can't take a holiday. And it's because of you.


Melt TV | Episode 32 | Publicis & The Power Of One

The Publicis Groupe is chanting a new mantra that clients should find useful.


Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Can design lead the direction for a brand?