Articles in MELT
January 28, 2019
"If you're not relevant to the customer, you're not relevant to the market."
January 23, 2019
How can a marketer make the most from associating, partnering, organising, or sponsoring an event?
January 19, 2019
CVL Srinivas explains why a marketer needs to know about this 'unconference'.
January 7, 2019
"A brand is nothing but an accumulation of stories."
January 2, 2019
"I'm not the team manager. I am the team captain."
December 26, 2018
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 12, 2018
"Only 5% of BARC's data and services are being used by the marketer."
December 4, 2018
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 27, 2018
How can Public Relations evolve?
November 20, 2018
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?