MELT

Articles in MELT

Media:

Melt TV | Episode 15 | Punit Goenka

"If you're not relevant to the customer, you're not relevant to the market."

Marketing:

Melt TV | Episode 14 | Brands, Activations, Events & More

How can a marketer make the most from associating, partnering, organising, or sponsoring an event?‬ ‪

Marketing:

Melt TV | Episode 13 | Why WPP Stream Matters

CVL Srinivas explains why a marketer needs to know about this 'unconference'.

Marketing:

Melt TV | Episode 12 | Anand Mahindra

"A brand is nothing but an accumulation of stories."

Advertising:

Melt | Episode 11 | Piyush Pandey’s New Global Role

"I'm not the team manager. I am the team captain."

Marketing:

Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019

"Expect advertising to grow at a rate of 3% to 4% in 2019."

Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?