Marketing

Articles by Marketing

Marketing:

Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot

"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."

Marketing:

Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!

"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."

Marketing:

Melt TV | Episode 232 | Myntra’s Sunder Balasubramanian Explains The Evolution Of Online Fashion Retail

"Our users have evolved from being conversant to being extremely comfortable with online fashion."

Marketing:

Melt TV | Episode 229 | Perfetti Van Melle India’s Rajesh Ramakrishnan on, Candy, Consumers & Campaigns

"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."

Marketing:

Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI

"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."

Marketing:

Melt TV | Episode 227 | Ghazal & Varun Alagh On Growing Honasa’s House Of Brands

"We are focused on Indian consumers for now. You can never take your consumers for granted."

Marketing:

Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More

"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."

Marketing:

Melt TV | Episode 223 | CEOs Of Duroflex & Sleepyhead On Marketing Mattresses And More

"Our vision statement is to be the most admired brand that helps people sleep better."

Marketing:

Melt TV | Episode 220 | TTK Prestige’s Chandru Kalro On Growing A Legacy Brand & More!

"We have to chase value, not valuations. The brand must provide value to the customer."

Marketing:

Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity

"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."