Marketing
Articles by Marketing
September 15, 2023
Marketing:
Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
September 2, 2023
Marketing:
Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!
"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."
August 25, 2023
Marketing:
Melt TV | Episode 232 | Myntra’s Sunder Balasubramanian Explains The Evolution Of Online Fashion Retail
"Our users have evolved from being conversant to being extremely comfortable with online fashion."
August 4, 2023
Marketing:
Melt TV | Episode 229 | Perfetti Van Melle India’s Rajesh Ramakrishnan on, Candy, Consumers & Campaigns
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
Marketing:
Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 21, 2023
Marketing:
Melt TV | Episode 227 | Ghazal & Varun Alagh On Growing Honasa’s House Of Brands
"We are focused on Indian consumers for now. You can never take your consumers for granted."
July 8, 2023
Marketing:
Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More
"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."
June 23, 2023
Marketing:
Melt TV | Episode 223 | CEOs Of Duroflex & Sleepyhead On Marketing Mattresses And More
"Our vision statement is to be the most admired brand that helps people sleep better."
June 3, 2023
Marketing:
Melt TV | Episode 220 | TTK Prestige’s Chandru Kalro On Growing A Legacy Brand & More!
"We have to chase value, not valuations. The brand must provide value to the customer."
May 27, 2023
Marketing:
Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity
"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."