Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance

melt, April 8, 2023

"India remains an under-penetrated market for life insurance."

The last few months have seen some hectic activity in BFSI marketing – after all, it’s traditionally the time to plan investments, future proof finances and save on taxes. Standing out amongst the clutter is a challenge – but it’s something that insurance company HDFC Life seems to be getting right. The brand continued its educational campaigns with a new 10-part web-series, and also ran several performance campaigns to gain traction. To find out more, we are in conversation today with Vishal Subharwal, Chief Marketing Officer and Group Head Strategy at HDFC Life. What does it take to market life insurance today? Let’s find out as we get ready to melt with Vishal Subharwal.