Marketing

Articles by Marketing

Marketing:

Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!

"Strategy is about increasing your competitiveness."

Marketing:

Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)

"McDonald's is an omni-channel, available anywhere brand."

Marketing:

Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand

"Whether you like it or not, you are already a brand."

Marketing:

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!

Marketing:

Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing

"The pandemic helped us reposition the value of experiences for our clients."

Marketing:

Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand

"Consumers inherently know that marketers don't tell them the truth."

Marketing:

Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count

"Most OTAs, in my mind, are still booking agents. We are a service provider."

Marketing:

Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

“We are advertising to an attention-swamped audience.”

Marketing:

Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity

"Our brand transformation helped crystallize our marketing priorities."

Marketing:

Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More

"Ideas still dictate the quality of impact we have, but data provides the clarity."