Marketing
Articles by Marketing
February 3, 2023
Marketing:
Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!
"Strategy is about increasing your competitiveness."
January 14, 2023
Marketing:
Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)
"McDonald's is an omni-channel, available anywhere brand."
January 7, 2023
Marketing:
Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand
"Whether you like it or not, you are already a brand."
December 30, 2022
Marketing:
Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us
Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!
December 17, 2022
Marketing:
Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing
"The pandemic helped us reposition the value of experiences for our clients."
December 10, 2022
Marketing:
Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand
"Consumers inherently know that marketers don't tell them the truth."
December 3, 2022
Marketing:
Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count
"Most OTAs, in my mind, are still booking agents. We are a service provider."
November 4, 2022
Marketing:
Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”
“We are advertising to an attention-swamped audience.”
October 29, 2022
Marketing:
Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity
"Our brand transformation helped crystallize our marketing priorities."
October 22, 2022
Marketing:
Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More
"Ideas still dictate the quality of impact we have, but data provides the clarity."