About Us

Marketing is changing. Can the marketer keep up?

Melt is more than just an advertising and marketing magazine and portal. Melt looks at the A&M component in the balance sheet, focusing on the outcome of these spends. Rather than paying attention to the glamorous and pretty side of advertising, Melt takes you to the underbelly, casting light on return on investment, media metrics, research and business outcomes.

Our TV Show ‘MELT’ aims to simplify the complex world of marketing.
Tune in to WION at these times: Saturday @ 11:30am Sunday @ 10:30am IST.

Stay tuned to our socials (@readytomelt across YouTube, X, Facebook, and Instagram) for your round-up of everything that matters in the world of marketing, media and advertising world.

Lookout for our weekly blogs on the website that deep dives into the fascinating world of advertising and marketing.