Articles in Anant Rangaswami
January 19, 2019
CVL Srinivas explains why a marketer needs to know about this 'unconference'.
January 7, 2019
"A brand is nothing but an accumulation of stories."
January 2, 2019
"I'm not the team manager. I am the team captain."
December 26, 2018
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 18, 2018
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
December 4, 2018
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 27, 2018
How can Public Relations evolve?
November 26, 2018
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
November 22, 2018
Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.
November 20, 2018
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?