Anant Rangaswami

Articles in Anant Rangaswami

Advertising:

Melt TV | Episode 33 | Rahul da Cunha

Rahul da Cunha can't take a holiday. And it's because of you.

Media:

Melt TV | Episode 32 | Publicis & The Power Of One

The Publicis Groupe is chanting a new mantra that clients should find useful.

Marketing:

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Can design lead the direction for a brand?

Marketing:

Melt TV | Episode 30 | UT Ramprasad

How does a brand talk to truck drivers?

Research:

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?

Advertising:Videos

Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.

Marketing:

Melt TV | Episode 27 | Brands At The Kumbh Mela

How did brands and corporates leverage the world's biggest gathering of people?

Marketing:

Melt TV | Episode 26 | Sustainability & Corporate Reporting

The how and why of sustainability and corporate reporting, from Arvind Agrawal (CEO, AICL) and Harsh Purohit (Founder Director, Cognito India).

Advertising:

“India Is The Country Of The Future”

"We think that India is the continent of the future. We are behind - in the 19th century - and you are in the 21st century".

Media:

Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Social Media Benchmarking VS Content Intelligence