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Melt TV | Episode 168 | Sandeep Bhushan

"The Metaverse helps solve for various social opportunities."

News:

Melt Update | 28 Feb | Twitter & Facebook Stop Ads amid Russia-Ukraine Conflict & MORE

Meanwhile, Tech Mahindra has forayed into the metaverse with the launch of TechMVerse.

News:

Melt Update | 16 Feb | FCB Appoints Tyler Turnbull as Global CEO & MORE

In global news, Facebook has announced that its ‘news feed’ will now be known as just the ‘feed’.

News:

Melt Update | 16 Dec | Gaurav Jeet Singh Joins Facebook India as Director, Partnerships & MORE

Facing a resurgence in Covid-19 cases and a fast-spreading new variant, Apple has delayed deadline from 1 Feb 2022 to a “date yet to be determined”.

News:

Melt Update | 15 Nov | Facebook Plans To Integrate Commerce Into Communities & MORE

In other news, the dislike count on YouTube will now be private across all videos on the platform.

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

News:

Melt Update | 29 Oct | Facebook Changes Name to Meta & MORE

In other news, Anheuser-Busch InBev (AB InBev) has launched its first energy drink Budweiser Beats in India.

News:

Melt Update | 25 Oct | Rashi Goel Moves on from Nestle India & MORE

Meanwhile, Twitter is launching Twitter Prism to bring together existing and new efforts that support diverse creators and publishers.

News:

Melt Update | 20 Oct | Sidharth Rao Takes Direct Charge of dentsu Webchutney, Facebook plans name change & MORE

Meanwhile, Deutsche Bank has appointed Essence as its global media agency.

News:

Melt Update | 19 Oct | Facebook Tests New Cross-Posting Feature & MORE

In global news, Google has appointed Joe Braithwaite as head of Creative Works, Southeast Asia.