Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

melt, April 14, 2023

"You unlock magic when distribution, sales and marketing actually work together."

MELT is at the head office of Parle Agro, and we’re here to meet Nadia Chauhan, the company’s MD and Chief Marketing Officer. When Nadia joined the business in 2005, the nearly 95% of the company’s revenues came from the iconic brand Frooti. Today, Frooti’s contribution has reduced to 48%, with the balance coming from brands such as Appy Fizz, Bailey and the recently launched Smoodh. What’s the strategy behind launching and sustaining new brands? Let’s find out as we get ready to melt with Nadia Chauhan.