Marketing

Melt TV | Episode 36 | Cannes Lions 2019

All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Advertising

Lessons from Webchutney@Cannes

Four lessons for all agencies, digital or otherwise.

Research

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?