Marketing

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Media

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

Advertising

Surf, HUL and advertising have excelled

What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.

Research

Melt TV | Episode 18 | Facebook’s Dave Dugan