Marketing

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Advertising

It’s Not About The Colour – Cadbury Unity Bar

There is a thin line between racism and diversity.

Research

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.