Melt TV | Episode 246 | Spotify India’s Neha Ahuja Talks Segmentation, Premiumisation & More!

"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."

Marketing:

Melt TV | Episode 243 | All About Product Design With Dick Powell + Highlights from Designyatra 2023 & 2023 Kyoorius Design Awards

Marketing:

Melt TV | Episode 242 | Colgate-Palmolive India’s Gunjit Jain On The Growth Of India’s Oral Care Market

Marketing:

Melt TV | Episode 241 | AS Sundaresan On The Growth Of JSW Paints

Marketing

Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!

"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."

Melt TV | Episode 244 | Lenovo India’s Chandrika Jain On Marketing To The Indian Consumer & More

Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!

Melt TV | Episode 244 | Lenovo India’s Chandrika Jain On Marketing To The Indian Consumer & More

Melt TV | Episode 243 | All About Product Design With Dick Powell + Highlights from Designyatra 2023 & 2023 Kyoorius Design Awards

Melt TV | Episode 242 | Colgate-Palmolive India’s Gunjit Jain On The Growth Of India’s Oral Care Market

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 161 | Vinit Karnik

Advertising

Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

"Nothing changes. I'm just handing over the captaincy, and I will continue playing."

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

Smarties India 2023 Honours Winners Shaping The Future Of Marketing

Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

"Marketers must understand that investing in a brand means investing to safeguard its future."

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

Melt TV| Episode 230 | Kantar’s K Ramakrishnan On Brand Footprints, Consumer Behaviour & More

Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity