Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.
Why “Strategy is your words”.
The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.
Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.
The defining traits of the ever-evolving Indian consumer.