Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.

News:

Melt Update | 24 Sep | Amazon Launches Prime Video Channels in India & MORE

News:

Melt Update | 23 Sep | Wavemaker Appoints Global Investment and HR Chiefs & MORE

News:

Melt Update | 22 Sep | Zee Entertainment to Merge with Sony Pictures Networks India & MORE

Marketing

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Melt TV | Episode 132 | Learning From Amul’s History

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Melt TV | Episode 132 | Learning From Amul’s History

Melt TV | Episode 130 | Amit Jain

Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Melt | Peter Mukerjea on ‘Star Struck’ & more

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Melt TV | Episode 115 | Vinit Karnik

Star Struck

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt | Peter Mukerjea on ‘Star Struck’ & more

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Advertising

Creative Picks | 6 Sep | CaratLane, Pepsi, Google

This week, Ritwika Gupta reviews ads by CaratLane, Pepsi, Google.

Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey

Creative Picks | 13 Sep | Disney+Hotstar, Titan, UberEats

Creative Picks | 6 Sep | CaratLane, Pepsi, Google

Creative Picks | 30 Aug | DIRECTV, TikTok, Cult.Fit

Creative Picks | 22 Aug | Zomato, Axis Bank, Amazon India

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Melt | Most Enjoyable Ads Released During The Lockdown

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Melt TV | Episode 122 | Rakesh Thukral

Melt Update | 8 Sep | Haresh Nayak Resigns as President, dentsu’s Posterscope Asia Pacific & MORE

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

Melt TV | Episode 128 | Soumya Mohanty

Melt TV | Episode 122 | Rakesh Thukral

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes