Melt TV | Episode 145 | Dolly Jha

"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."

News:

Melt Update | 1 Dec | Cannes Lions Launches New Creative B2B Lion & MORE

News:

Melt Update | 30 Nov | Parag Agrawal Becomes New Twitter CEO & MORE

News:

Melt Update |29 Nov | Mediacom Launches New Tool to Drive Creative Performance & MORE

Marketing

Melt TV | Episode 139 | Mark Adams

Why brands cannot simply buy their way into culture.

Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Melt TV | Episode 139 | Mark Adams

Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Melt TV | Episode 134 | GB Srithar

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Melt | Peter Mukerjea on ‘Star Struck’ & more

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Melt TV | Episode 115 | Vinit Karnik

Star Struck

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt | Peter Mukerjea on ‘Star Struck’ & more

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Advertising

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

Creative Picks | 29 Nov | Aldi, Coca-cola & Waitrose & Partners

Creative Picks | 29 Nov | Aldi, Coca-cola & Waitrose & Partners

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

Creative Picks | 22 Nov | McDonald’s, Iceland Tourism & Dove

Melt TV | Episode 143 | Subhash Kamath

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Melt | Most Enjoyable Ads Released During The Lockdown

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Melt TV | Episode 122 | Rakesh Thukral

Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE

Melt Update | 8 Sep | Haresh Nayak Resigns as President, dentsu’s Posterscope Asia Pacific & MORE

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

Melt TV | Episode 128 | Soumya Mohanty

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)