Melt TV | Episode 177 | ITC’s Sameer Satpathy

"ITC is not in the trial business, it's in the repeat business."

News:

Melt Update | 11 August | Titus Upputuru launches The Titus Upputuru Company and MORE

News:

Melt Update | 10 August | ‘MI Emirates’ & ‘MI Cape Town’ pad up and MORE

News:

Melt Update | 9 August | Wondrlab Technologies launched with Rajesh Ghatge as CEO and MORE

Marketing

Melt TV | Episode 176 | Sir Martin Sorrell

"India doesn't get the attention and the awards it deserves."

Melt TV | Episode 175 | L’Oreal’s Asmita Dubey + Kantar’s Soumya Mohanty

Melt TV | Episode 176 | Sir Martin Sorrell

Melt TV | Episode 175 | L’Oreal’s Asmita Dubey + Kantar’s Soumya Mohanty

Melt TV | Episode 169 | Gaurav Gupta

Melt TV | Episode 168 | Sandeep Bhushan

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 157 | Sam Balsara

Melt TV | Episode 152 | Shashi Sinha

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 173 | Wendy Clark + Ann Mukherjee

"Collaboration, generosity and integration are our key values."

Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

Melt TV | Episode 173 | Wendy Clark + Ann Mukherjee

Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Melt TV | Episode 170 | Swati Bhattacharya

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 174 | Richard Edelman

What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

Melt TV | Episode 174 | Richard Edelman

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study