Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

News:

Melt Update | 11 June | Facebook’s Global Head of Advertising Biz Carolyn Everson Exits & MORE

News:

Melt Update | 10 June | Viacom18 Appoints Vivek Mohan Sharma as Head, Branded Content & MORE

News:

Melt Update |9 June | LinkedIn Launches New Features for Marketers & MORE

Marketing

Melt TV | Episode 114 | Scott Goodson & Chip Walker

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

Melt TV | Episode 114 | Scott Goodson & Chip Walker

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

Star Struck

Melt TV | Episode 115 | Vinit Karnik

Star Struck

Melt TV | Episode 106 | Prasanth Kumar

Melt TV | Episode 104 | Sameer Nair

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Creative Picks | 6 June | Adobe, Licious, Apple

This week, Ritwika Gupta reviews ads by Adobe, Licious and Apple.

Melt TV | Episode 113 | Pallavi Chakravarti

Creative Picks | 6 June | Adobe, Licious, Apple

Creative Picks | 31 May | Pepsi, Burger King Belgium, Mumbai Police

Creative Picks | 24 May | Apple, Malkist, IKEA

Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Melt | Most Enjoyable Ads Released During The Lockdown

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

Melt TV | Episode 120 | Nikhil Dey

"Stop trying to sell and start trying to serve."

Melt TV | Episode 119 | Deepshikha Dharmaraj

Melt TV | Episode 120 | Nikhil Dey

Melt TV | Episode 119 | Deepshikha Dharmaraj

Melt TV | Episode 118 | K Ramakrishnan

Melt TV | Episode 117 | Amith Prabhu

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes