Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

News:

Melt Update |5 May | S4 Capital Reports a 71% Increase in Organic Revenue & MORE

News:

Melt Update | 4 May | BCCI Suspends IPL for This Season & MORE

News:

Melt Update | 3 May | PepsiCo Foundation and SEEDS to Launch Community Vaccination & MORE

Marketing

Melt TV | Episode 114 | Scott Goodson & Chip Walker

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

Melt TV | Episode 114 | Scott Goodson & Chip Walker

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Star Struck

The rules that Peter Mukerjea broke, and the first thing he got absolutely right.

Melt TV | Episode 106 | Prasanth Kumar

Star Struck

Melt TV | Episode 106 | Prasanth Kumar

Melt TV | Episode 104 | Sameer Nair

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Melt TV | Episode 113 | Pallavi Chakravarti

"The industry should support the growth of a woman's career."

Creative Picks | 26 Apr | Facebook, P&G, KFC

Creative Picks | 26 Apr | Facebook, P&G, KFC

Melt TV | Episode 113 | Pallavi Chakravarti

Creative Picks | 12 Apr | MTV India, Volkswagen & Dabur Vatika

Creative Picks | 5 Apr | Apple, Mother Dairy, Doctor Dreams

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Melt | Most Enjoyable Ads Released During The Lockdown

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

What Clubhouse Can Learn From WPPStream

I’m going to attend Clubhouse sessions with the same enthusiasm and hope with which I attended Stream sessions.

Melt TV | Episode 102 | Fiona Bruder

What Clubhouse Can Learn From WPPStream

Melt TV | Episode 102 | Fiona Bruder

Melt TV | Episode 100 | Richard Edelman

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes