Marketing:

Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

Why 'active listening' is a skill every marketer needs to learn.

Marketing:

Creative Picks | EP 144 | Burger King, KFC, Lidl

Advertising:

Creative Picks | EP 143 | Hafod Hardware, New Zealand Post & Spotify

News:

Melt In A Minute | K Madhavan, Appointed As The New Country Manager For Disney & Star India, Audible Launches ‘Audible Suno’ & MORE

Marketing

Melt TV | Episode 56 | Matthew Harrington (Edelman)

How brands can cater to today's connected and educated consumer.

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Creative Picks | EP 144 | Burger King, KFC, Lidl

Creative Picks | EP 142 | Diesel, McDonald’s & Uber

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | Ep 126 | Mattel, Mastercard & Maruti Suzuki

Creative Picks | EP 130 | Burger King, Samsung & Unicef Next Generation

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Media

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Zee Melt 2019 | Is print relevant at all?

Zee Melt 2019 | Toothpaste, TV, Tea.

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Advertising

Shakespeare, Fogg and Trivago: In the same league

It's important to remember that you create for your audiences and not for critics

It’s Not About The Colour – Cadbury Unity Bar

Creative Picks | EP 143 | Hafod Hardware, New Zealand Post & Spotify

Creative Picks | EP 141 | Apple, New York Lottery, Microsoft

Creative Picks | EP 139 | Samsung, Spanish Lottery & Very

Creative Picks | EP 137 | Dogs Trust, Sainsbury’s & GAP

Recommended Reads in Advertising

Creative Picks | EP 71 |Lava Mobiles, Volkswagen, Ariel

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 119 | Fewikwik, Spotify & Samsung

Creative Picks | EP 121 | Godrej Securities, Samsung, Tide

Research

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

Melt In A Minute | Publicis Commerce Launches In India, Paytm Partners with Twitter & More

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Zee Melt 2019 | What women need to do for women?

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt In A Minute | Publicis Commerce Launches In India, Paytm Partners with Twitter & More

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO