Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

"Marketers need to build a cohesive experience across all digital touchpoints."

News:

Melt Update | 27 Jan | Twitter to partner with ad verification companies and MORE

News:

Melt Update | 25 Jan | BCCI scores Rs 4,670 cr in WPL team auction and MORE

News:

Melt Update | 24 Jan | INS expresses concern about Govt playing fact checker and MORE

Marketing

Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)

"McDonald's is an omni-channel, available anywhere brand."

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)

Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

"10 years from now, most of our business will happen on app-based platforms."

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 157 | Sam Balsara

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

Melt Update | 2 December | Rayomand Patell moves to Schbang and MORE

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

What Clubhouse Can Learn From WPPStream