Ads On IPL: What A Useless Idea, Sirjee

Anant Rangaswami argues that the majority of the ads running on the Dream 11 IPL are terrible. A few are okay. None is brilliant.

News:

Melt Update | 24 Sep | KKR Picks Up 1.28% Stake In Reliance Retail For ₹5,550 Cr & MORE

News:

Melt Update | 23 Sep | Viacom18 appoints Manjit Sachdev as Head – Content, Voot & Voot Select & MORE

News:

Melt Update | 22 Sep | Anupriya Acharya Elected As President of AAAI & MORE

Marketing

Melt TV| Episode 81 | Fernando Machado

Find out more about Burger King, Popeye's and Tim Horton's efforts during the pandemic.

Melt TV | Episode 80 | Shubhranshu Singh

Creative Picks | 21 September 2020 | Swiggy, Haldiram Sweets, Laughing Man Coffee

Melt TV| Episode 81 | Fernando Machado

Melt TV | Episode 80 | Shubhranshu Singh

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 156 | KFC, Axe and Mumbai Police

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Media

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Time Is On The Side Of Newspapers

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Zee Melt 2019 | Toothpaste, TV, Tea.

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

Horlicks Grows Up In New Communication

The commercial is about ‘growth’. Not physical growth or mental growth, but ‘growth’ of the protagonist.

Melt TV | Episode 83 | Dave Trott

Creative Picks | 21 September 2020 | Swiggy, Haldiram Sweets, Laughing Man Coffee

Horlicks Grows Up In New Communication

Melt TV | Episode 83 | Dave Trott

Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 139 | Samsung, Spanish Lottery & Very

Creative Picks | EP 161 | KFC UK & Ireland, London Symphony Orchestra & Heineken

Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

Research

Melt TV | Episode 82 | Anurag Katriar

Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.

Melt TV | Episode 78 | Sushmita Balasubramaniam

Melt TV | Episode 82 | Anurag Katriar

Melt TV | Episode 78 | Sushmita Balasubramaniam

Melt TV | Episode 74 | Third Eye Integrated Services

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017