Marketing:

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".

News:

Melt Update | 27 March | IPG Withdraws 2020 Full-Year Financial Target & MORE

News:

Melt Update | 26 March | Newspapers To Be Distributed In Mumbai April 1 Onwards & More

News:

Melt Update | 25 March | Tokyo Olympics 2020 Postponed For The First Time In Its 124-year History & More

Marketing

Our Top Indian Campaigns 2019 | Creative Picks | EP 146

Fevicol, Disney, Xiaomi, or Spotify, which campaign won your heart in 2019?

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Creative Picks | EP 168 | WHO, Burger King, & Puma

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

Creative Picks | EP 166 | Godiva Chocolate, MTV, Duroflex Mattresses

Creative Picks | EP 164 | KFC, Folkoperan and One Minute Briefs

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 150 | Bajaj Allianz Life, Oreo, Dhara

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Media

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Zee Melt 2019 | Is print relevant at all?

Zee Melt 2019 | Toothpaste, TV, Tea.

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Zee Melt 2019 | Toothpaste, TV, Tea.

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

Creative Picks | EP 145 | Christmas Special: Argos, Hafod Hardware & Ikea

Here's a look at our favourite Christmas ads of 2019

It’s Not About The Colour – Cadbury Unity Bar

Creative Picks | EP 167 | Parachute Advansed, Apple, Ariel

Creative Picks | EP 165 | Brooke Bond Red Label, Lurpak & Flipkart

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Creative Picks | EP 161 | KFC UK & Ireland, London Symphony Orchestra & Heineken

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 149 | Nike, Oreo & Heineken

Zomato’s New Outdoor Campaign Works

Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

Research

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

Melt In A Minute | Publicis Commerce Launches In India, Paytm Partners with Twitter & More

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Zee Melt 2019 | What women need to do for women?

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017