Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

News:

Melt Update | 1 December| TAM: Drop in digital ad insertions and MORE

News:

Melt Update | 29 November | Yahoo and Taboola enter 30 year exclusive commercial agreement and MORE

News:

Melt Update | 28 November | Prasanth Kumar named President of AAAI

Marketing

Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

“We are advertising to an attention-swamped audience.”

Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity

Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity

Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More

Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

"10 years from now, most of our business will happen on app-based platforms."

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 157 | Sam Balsara

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

Melt Digital | Greenpeace’s Gustav Martner

Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

Melt TV | Episode 181 | K Ramakrishnan

Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

What Clubhouse Can Learn From WPPStream