Marketing:

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.

Melt In A Minute | Mondelez Consolidates Global Creative Into WPP And Publicis & More

News:

Melt In A Minute | Vodafone Idea CEO Resigns, IKEA Launches Online Store In Mumbai & MORE

News:

Melt In A Minute | Zomato CEO Responds To Restaurant ‘Logout’ Protests, BBDO India Strengthens Its Leadership Team & More

Marketing

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Melt TV | Episode 41 | Rashi Goel

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Melt TV | Episode 41 | Rashi Goel

Melt TV | Episode 39 | Mark Pollard

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

Melt | Jacek Utko | Designer & Consultant In Print and Web

Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

An act or woke-washing? A thin line decides

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Advertising

Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.

Melt TV | Episode 36 | Cannes Lions 2019

Creative Picks | EP 113 | Zee Cafe, Pantene, Samsung

Creative Picks | EP 111 | Nissan, Facebook & Cadbury Dairy Milk

Creative Picks | EP 109 | Virgin Trains, Old Spice, China Airlines

VG Siddhartha: the man who made a made-in-India brand

Recommended Reads in Advertising

Creative Picks | EP 71 |Lava Mobiles, Volkswagen, Ariel

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Zomato’s New Outdoor Campaign Works

Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

Research

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

Melt TV | Episode 29 | Analysing IRS Q1 2019

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017