Of Tutorials And Messages You Shouldn’t Trust

Anant Rangaswami (Editor, Melt) explains why he's a complete cynic when he sees a brand ambassador pushing any product or service.

News:

Melt Update | 19 Oct | Facebook Rejects 2.2 Million Ads, Hotstar To Launch In Singapore & MORE

Advertising:

The Humble Tram And The Impact On Advertising

Advertising:

Creative Picks | 18 October 2020 | McDonald’s UK, Asian Paints, Myntra

Marketing

Melt TV| Episode 88| Suresh Narayanan

"I want to be a businessman, with a heart."

Melt TV| Episode 81 | Fernando Machado

Melt TV| Episode 88| Suresh Narayanan

Creative Picks | 10 October 2020 | Burger King, Flipkart, Pizza Hut

Melt TV | Episode 85 | Sir Martin Sorrell

Melt TV| Episode 81 | Fernando Machado

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 144 | Burger King, KFC, Lidl

Melt TV | Episode 66 | Rahul Welde

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Media

There Is More To Life Than A Quantitatively Efficient Media Plan

The responsibilities of the media plan.

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

There Is More To Life Than A Quantitatively Efficient Media Plan

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

The Tanishq Controversy Has Nothing To Do With Advertising

This is not about an ad and about an inter-faith marriage. This is about the feeling of insecurity that has overtaken our society.

Tanishq Needs To Be Helped By AAAI, Ad Club, ISA And ASCI

The Humble Tram And The Impact On Advertising

Creative Picks | 18 October 2020 | McDonald’s UK, Asian Paints, Myntra

The Tanishq Controversy Has Nothing To Do With Advertising

Tanishq Needs To Be Helped By AAAI, Ad Club, ISA And ASCI

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Creative Picks | EP 135 | John Lewis, HP, & MakeMyTrip

Easter Eggs & Eminem’s ‘Revival’

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Creative Picks | EP 123 | Ikea Canada, Sandy Hook Promise & Vodafone Idea

Research

Melt TV | Episode 82 | Anurag Katriar

Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.

Melt TV | Episode 78 | Sushmita Balasubramaniam

Melt TV | Episode 82 | Anurag Katriar

Melt TV | Episode 78 | Sushmita Balasubramaniam

Melt TV | Episode 74 | Third Eye Integrated Services

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017