Advertising:

Lessons from Webchutney@Cannes

Four lessons for all agencies, digital or otherwise.

Marketing:

Creative Picks | EP 108 | Kellogg’s, Fevicol, Mcdonald’s

Advertising:

Creative Picks | EP 107 | Disney India, eBay & Kaun Banega Crorepati

News:

Melt In A Minute | Ogilvy Global Crisis Brings India’s Political Parties Into Focus & MORE

Marketing

Melt TV | Episode 36 | Cannes Lions 2019

All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.

Melt | Jacek Utko | Designer & Consultant In Print and Web

Creative Picks | EP 108 | Kellogg’s, Fevicol, Mcdonald’s

Creative Picks EP 106 | Burger King Sweden, Pepsi & Zomato

Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Melt | Billie Whitehouse | CEO, Designer and Director of Wearable X

Recommended Reads in Marketing

Creative Picks | EP 108 | Kellogg’s, Fevicol, Mcdonald’s

Ready To Melt with Anant Rangaswami: Podcast Episode 08

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

Melt | Jacek Utko | Designer & Consultant In Print and Web

An act or woke-washing? A thin line decides

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

Melt TV | Episode 32 | Publicis & The Power Of One

Recommended Reads in Media

TV, Print Inventory Glut: Busting The myth

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Melt | Jacek Utko | Designer & Consultant In Print and Web

Advertising

Lessons from Webchutney@Cannes

Four lessons for all agencies, digital or otherwise.

Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata

Creative Picks | EP 107 | Disney India, eBay & Kaun Banega Crorepati

Creative Picks | EP 105 | Vodafone, Travelers Insurance, Kia

Creative Picks | EP 103 | Apple, Spotify, Xiaomi

Melt TV | Episode 36 | Cannes Lions 2019

Recommended Reads in Advertising

Veeba’s “Aaj Kya Khaoge?” Campaign Is Short And Sweet

Ready To Melt | Episode 15

Domino’s Celebrates Mother’s Day With A Cringeworthy Ad

Creative Picks | EP 73 | Early Salary, Tata Sky, Philips

Regressive Or Real? All Out’s New Ad Leaves An Impact

Research

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?

The Power Of Celebrity Endorsements In The Digital Era

Melt TV | Episode 29 | Analysing IRS Q1 2019

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

Melt TV | Episode 19 | S4 Capital’s India Plans with Sir Martin Sorrell

Recommended Reads in Research

“The Most Robust Print Research That India Has Ever Seen”

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes