Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.

News:

Melt Update | 20 Jan | Netflix Crosses 200M Paying Subscribers & MORE

News:

Melt Update | 19 Jan | Google Backs Dunzo in $40 million Funding Round & MORE

News:

Melt Update | 18 Jan | Reliance Retail to Embed JioMart into Whatsapp & MORE

Marketing

Melt TV | Episode 99 | Sir Martin Sorrell

"2021 will be a year of growth."

Predictions for 2021: May you live in interesting times

Creative Picks | 18 Jan 2021 | Sebamed, Pampers, Burger King

Melt TV | Episode 99 | Sir Martin Sorrell

Predictions for 2021: May you live in interesting times

Melt TV | Episode 98 | Sameer Satpathy

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

Add agility and flexibility to your production process.

There Is More To Life Than A Quantitatively Efficient Media Plan

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

There Is More To Life Than A Quantitatively Efficient Media Plan

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Creative Picks | 18 Jan 2021 | Sebamed, Pampers, Burger King

This week, Ritwika Gupta reviews campaigns by Sebamed, Pampers and Burger King.

Melt TV | Episode 96 | Malcolm Poynton

Creative Picks | 18 Jan 2021 | Sebamed, Pampers, Burger King

Creative Picks | 9 Jan 2021 |Johnnie Walker, Treeview, Coca-Cola, Thums Up, Pepsi

Melt TV | Episode 96 | Malcolm Poynton

Melt TV | Episode 92 | The Most Enjoyable Diwali Ads

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Creative Picks | EP 155 | Amazon, Coca-Cola & Microsoft

Research

Melt TV | Episode 100 | Richard Edelman

"Indian companies need to tell and get their stories heard globally."

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 100 | Richard Edelman

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 90 | Adam Ferrier

Lessons From Paneer: Quality Of News Channels

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes