Research:

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

News:

Melt In A Minute | Facebook To Beef Up Brand Safety Measures ZEEL’s Ad Revenue Grew By 1.2% & MORE

Melt In A Minute | Netflix To Increase Marketing Spend, Eros Now Appoints Ali Hussein As CEO & MORE

News:

Melt In A Minute | Flipkart Eyes Food Retail & Original Video Content

Marketing

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

Melt TV | Episode 50 | Sudhir Sitapati

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

Creative Picks | Ep 126 | Mattel, Mastercard & Maruti Suzuki

Melt TV | Episode 50 | Sudhir Sitapati

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

Melt In A Minute | HDFC Bank Named The Most Valuable Brand, Vicki Maguire Joins Havas London & MORE

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Zee Melt 2019 | Is print relevant at all?

Zee Melt 2019 | Toothpaste, TV, Tea.

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Melt In A Minute | HDFC Bank Named The Most Valuable Brand, Vicki Maguire Joins Havas London & MORE

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

It’s Not About The Colour – Cadbury Unity Bar

Creative Picks | EP 127 | On, Thinx & BMW

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 123 | Ikea Canada, Sandy Hook Promise & Vodafone Idea

Melt TV | Episode 49 | Priyanka Joshi

Recommended Reads in Advertising

Creative Picks | EP 71 |Lava Mobiles, Volkswagen, Ariel

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 119 | Fewikwik, Spotify & Samsung

Creative Picks | EP 121 | Godrej Securities, Samsung, Tide

Research

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Zee Melt 2019 | What women need to do for women?

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Zee Melt 2019 | The biggest myths in the adtech world

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017