Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.

Advertising:

Creative Picks | 7 Aug 2020| Apple, Nescafe, CompanyCam

News:

Melt Update | 7 Aug | Madan Mohan Mohapatra Moves On From Future Group & MORE

News:

Melt Update | 6 Aug | BCCI Officially Suspends IPL Title Sponsorship & MORE

Marketing

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

How Mondelez India rose to the lockdown challenge.

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

Melt TV | Episode 67 | Amit Syngle (MD & CEO, Asian Paints)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 156 | KFC, Axe and Mumbai Police

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Media

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

"Television will continue to be the dominant medium in India."

Forget the IPL till you can bring back the noise

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Time Is On The Side Of Newspapers

Melt Update | 24 March | MIB Instructs States And UTs To Ensure Smooth Functioning Of Print And Electronic Media & More

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Zee Melt 2019 | Toothpaste, TV, Tea.

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

Creative Picks | 01 Aug 2020 | Nike, Amazon India, Coca-Cola

This week, Ritwika Gupta reviews ads by Nike, Amazon India and Coca-Cola.

Melt TV | Episode 75 | Agnello Dias

Creative Picks | 7 Aug 2020| Apple, Nescafe, CompanyCam

Creative Picks | 01 Aug 2020 | Nike, Amazon India, Coca-Cola

Creative Picks | 22 July 2020 | Apple, Bumble, Audible

Melt TV | Episode 75 | Agnello Dias

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 139 | Samsung, Spanish Lottery & Very

Creative Picks | EP 161 | KFC UK & Ireland, London Symphony Orchestra & Heineken

Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

Research

Melt TV | Episode 74 | Third Eye Integrated Services

"An opportunity for brands that can offer small joys and sunshine."

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

Melt TV | Episode 74 | Third Eye Integrated Services

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

The new, improved post-coronavirus home

Melt In A Minute | Sonal Dabral To Lead Direct Lions Jury At Cannes Lions 2020 & MORE

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017