Marketing

Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!

"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."

Media

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Advertising

Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

"Nothing changes. I'm just handing over the captaincy, and I will continue playing."

Research

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

"Marketers must understand that investing in a brand means investing to safeguard its future."