Media:

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?

News:

Melt In A Minute | Campa Cola Is Back | Facebook Launches Thumbstopper & MORE

News:

Melt In A Minute | BJP Spends Rs 20 Crore On Digital & MORE

News:

Melt In A Minute | BARC India Collaborates With Other Measurement Bodies & MORE

Marketing

Melt TV | Episode 27 | Brands At The Kumbh Mela

How did brands and corporates leverage the world's biggest gathering of people?

Melt TV | Episode 09 | Brand Jawa Rides Again

Creative Picks | EP 92 | Burger King, Cars.com, Boost

Creative Picks | EP 89 | Popxo, Cartoon Network, Cinepolis, Puma

Creative Picks | EP 87 | Yves Saint Laurent, KFC, Hotstar Premium

Melt TV | Episode 27 | Brands At The Kumbh Mela

Recommended Reads in Marketing

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

It Took More Than Two Minutes, But Nestlé India Is Back To Fighting Fit

Melt TV | Episode 23 | RS Sodhi (MD, GCMMF)

Creative Picks | Episode 22

The “Art” of Branding

Media

Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Social Media Benchmarking VS Content Intelligence

TV, Print Inventory Glut: Busting The myth

Melt TV | Episode 29 | Analysing IRS Q1 2019

Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Melt TV | Episode 15 | Punit Goenka

TV, Print Inventory Glut: Busting The myth

Recommended Reads in Media

Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

TV, Print Inventory Glut: Busting The myth

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.

Melt | Episode 24 | Bobby Pawar

Creative Picks | EP 91 | Voltas AC, St Gobain, Thums Up

Creative Picks | EP 90 | Coca- Cola, TATA Motors, Apple

Melt TV | Episode 28 | Why Advertising Awards Matter

Winning An Elephant Carries Weight, Says Kyoorius TVC

Recommended Reads in Advertising

Fortune Oils, “Ghar Ka Khana, Ghar Ka Khana Hota Hain”

We Don’t See New Fevikwik Ads Every Day

Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

Creative Picks | EP 75 | Super Bowl 2019 | Hits & Misses | Amazon, Pringles, Burger King

Melt TV | Episode 24 | Jacques Séguéla

Research

Melt TV | Episode 18 | Facebook’s Dave Dugan

The Power Of Celebrity Endorsements In The Digital Era

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

Melt TV | Episode 19 | S4 Capital’s India Plans with Sir Martin Sorrell

Melt TV | Episode 18 | Facebook’s Dave Dugan

Recommended Reads in Research

“The Most Robust Print Research That India Has Ever Seen”

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

The Power Of Celebrity Endorsements In The Digital Era

Melt TV | Episode 16 | Pradeep Guha & The IAA World Congress

Celebrity Brand Ambassadors And Brand Fidelity