Melt TV | Episode 166 | Zeenah Vilcassim

"India is a super exciting and unique market."

News:

Melt Update | 26 May | Durga Raghunath joins Google India and MORE

News:

Melt Update | 25 May | Sidharth Rao to exit Dentsu in Dec ‘22 and MORE

News:

Melt Update | 24 May | R.I.P. Anant Rangaswami

Marketing

Melt TV | Episode 165 | Tarun Garg

"Our customer today is getting younger and younger."

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

Melt TV | Episode 165 | Tarun Garg

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

Melt TV | Episode 155 | Anil Viswanathan

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

Melt TV | Episode 157 | Sam Balsara

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 157 | Sam Balsara

Melt TV | Episode 152 | Shashi Sinha

Melt | Peter Mukerjea on ‘Star Struck’ & more

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Melt TV | Episode 164 | Rory Sutherland & Ella Jenkins

Insights and analysis from the tenth edition of the Behavioural Science Annual.

Melt TV | Episode 162 | Santosh Padhi

Creative Picks | 9 May | Zepto, Alpro, and Tesco UK.

Melt TV | Episode 164 | Rory Sutherland & Ella Jenkins

Creative Picks | 25 April | The Whole Truth, Switzerland Tourism and Samsung

Melt TV | Episode 162 | Santosh Padhi

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Creative Picks | EP 155 | Amazon, Coca-Cola & Microsoft

Research

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

"Rural India remains resilient."

Melt TV | Episode 153 | RJ Youngling

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Melt TV | Episode 153 | RJ Youngling

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)