Melt TV | Episode 78 | Sushmita Balasubramaniam

"Retailers need to be where their shoppers are present."

News:

Melt Update | 12 Aug | Facebook Removes 7 Million Posts For Sharing False Information On Covid-19 & MORE

News:

Melt Update | 11 Aug | Cheil India Appoints Sourav Ray As Chief Strategy Officer & MORE

News:

Melt Update | 10 Aug | P&G Hikes Its Annual Advertising Expense By 8.5% & MORE

Marketing

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

How Mondelez India rose to the lockdown challenge.

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

Melt TV | Episode 67 | Amit Syngle (MD & CEO, Asian Paints)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 156 | KFC, Axe and Mumbai Police

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Media

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Time Is On The Side Of Newspapers

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Zee Melt 2019 | Toothpaste, TV, Tea.

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Advertising

Creative Picks | 7 Aug 2020| Apple, Nescafe, CompanyCam

This week, Ritwika Gupta reviews ad campaigns by Apple, Nescafe and CompanyCam.

Melt TV | Episode 75 | Agnello Dias

Creative Picks | 7 Aug 2020| Apple, Nescafe, CompanyCam

Creative Picks | 01 Aug 2020 | Nike, Amazon India, Coca-Cola

Creative Picks | 22 July 2020 | Apple, Bumble, Audible

Melt TV | Episode 75 | Agnello Dias

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 139 | Samsung, Spanish Lottery & Very

Creative Picks | EP 161 | KFC UK & Ireland, London Symphony Orchestra & Heineken

Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

Research

Melt TV | Episode 74 | Third Eye Integrated Services

"An opportunity for brands that can offer small joys and sunshine."

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

Melt TV | Episode 74 | Third Eye Integrated Services

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

The new, improved post-coronavirus home

Melt In A Minute | Sonal Dabral To Lead Direct Lions Jury At Cannes Lions 2020 & MORE

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017