Four lessons for all agencies, digital or otherwise.
"Be obsessed, understand your brand, develop criteria."
The Publicis Groupe is chanting a new mantra that clients should find useful.
From Hyundai’s campaign landing in a copyright controversy to Warner Bro naming Ann Saranoff as its first woman CEO, a look at the top headlines
What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?