Research:

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

"Brands should not “want” a purpose. They need to “find” a purpose."

News:

Melt Update | 13 Apr | Jury Lineup Announced for Cannes Lions – Seven from India & MORE:

News:

Melt Update | 12 Apr | FCB Ulka’s Anil Kapoor Passes Away & MORE

Advertising:

Creative Picks | 12 Apr | MTV India, Volkswagen & Dabur Vatika

Marketing

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

"The car-purchase journey has changed dramatically."

Melt TV | Episode 99 | Sir Martin Sorrell

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

Melt TV | Episode 99 | Sir Martin Sorrell

Predictions for 2021: May you live in interesting times

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Star Struck

The rules that Peter Mukerjea broke, and the first thing he got absolutely right.

Melt TV | Episode 106 | Prasanth Kumar

Star Struck

Melt TV | Episode 106 | Prasanth Kumar

Melt TV | Episode 104 | Sameer Nair

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Creative Picks | 5 Apr | Apple, Mother Dairy, Doctor Dreams

This week, Ritwika Gupta reviews ads by Apple, Mother Dairy and Doctor Dreams.

Melt TV | Episode 111 | Rubeena Singh

Creative Picks | 12 Apr | MTV India, Volkswagen & Dabur Vatika

Creative Picks | 5 Apr | Apple, Mother Dairy, Doctor Dreams

Creative Picks | 30 Mar | Facebook, Apple and OYO Hotels & Homes

Melt TV | Episode 111 | Rubeena Singh

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Melt | Most Enjoyable Ads Released During The Lockdown

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

What Clubhouse Can Learn From WPPStream

I’m going to attend Clubhouse sessions with the same enthusiasm and hope with which I attended Stream sessions.

Melt TV | Episode 102 | Fiona Bruder

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

What Clubhouse Can Learn From WPPStream

Melt TV | Episode 102 | Fiona Bruder

Melt TV | Episode 100 | Richard Edelman

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes