Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!

"No matter the choice, we will always put customer convenience as our first objective."

Marketing:

Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More

Marketing:

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Marketing:

Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand

Marketing

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More

Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

GroupM BREW : 10 takeaways for marketers

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

"The big challenge is to increase citizen awareness against misleading advertising."

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

“2023 is really about navigating the new wave of AI and the Metaverse.”

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

What Clubhouse Can Learn From WPPStream