Marketing

Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

"Value creation and value extraction are two sides of the 'dharma' of successful businesses."

Media

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

"Advertisers should focus on volume growth, not just profit growth."

Advertising

Things You Didn’t Know About The Indian Middle Class

Research

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

Blogs

Things You Didn’t Know About The Indian Middle Class