Research:Videos

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

News:

Melt In A Minute | Coke, Pepsi & Bisleri Announce Plastic Waste Management Entity, Twitter Rolls Out ‘Hide Replies’ & MORE

News:

Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More

News:

Melt In A Minute | Havas Group Acquires Digital Agency Langoor, Provogue Set To Be Liquidated & More

Marketing

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Melt TV | Episode 41 | Rashi Goel

Creative Picks | EP 120 |Doritos, Oppo, Reebok

Creative Picks | EP 118 | Disney, Facebook & Ford Brazil

Creative Picks | EP 116 | Cadbury, Fevicol, Lay’s

Melt TV | Episode 45 | Priya Nair

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Media

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Melt TV | Episode 37 | Jane Geraghty & Peter Knapp (Landor)

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Zee Melt 2019 | Is print relevant at all?

Zee Melt 2019 | Toothpaste, TV, Tea.

Zee Melt 2019 | Television, content & the brave young world.

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Advertising

It’s Not About The Colour – Cadbury Unity Bar

There is a thin line between racism and diversity.

Melt TV | Episode 36 | Cannes Lions 2019

Melt In A Minute |Paid Ad Views Removed From YouTube’s Music Chart Rankings, Nike Wins An Emmy & More

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Creative Picks | EP 119 | Fewikwik, Spotify & Samsung

Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)

Recommended Reads in Advertising

Creative Picks | EP 71 |Lava Mobiles, Volkswagen, Ariel

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Zomato’s New Outdoor Campaign Works

Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

Research

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Zee Melt 2019 | What women need to do for women?

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Zee Melt 2019 | The biggest myths in the adtech world

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017