Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity

"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."

Marketing:

Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

Marketing:

Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

Marketing:

Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

Marketing

Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!

"Brand Pepsi is about capturing the spirit of youth in a bottle."

Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!

Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 59 | Trust & The Coronavirus

Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand

Media

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 152 | Shashi Sinha

Advertising

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | 30 Aug | DIRECTV, TikTok, Cult.Fit

Melt TV | Episode 96 | Malcolm Poynton

Research

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

“2023 is really about navigating the new wave of AI and the Metaverse.”

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

What Clubhouse Can Learn From WPPStream