Marketing

Melt TV | Episode 236 | iD Fresh Food’s PC Musthafa On Common Sense, Innovation, Experience & More!

"Great packaging can help create a truly memorable customer experience."

Media

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Advertising

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

"India is now perceived as a global creative superpower."

Research

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”