Media:

Melt TV | Episode 15 | Punit Goenka

"If you're not relevant to the customer, you're not relevant to the market."

Marketing:

Creative Picks | Episode 68 | L’Oréal Paris Bumble Cadbury

Advertising:

Creative Picks | EP 67 | Google Pepsi Uber Eats

Marketing:

Creative Picks | Episode 66

Marketing

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Melt TV | Episode 01 | Chuck Porter

Melt TV | Episode 14 | Brands, Activations, Events & More

Creative Picks | Episode 68 | L’Oréal Paris Bumble Cadbury

Melt TV | Episode 13 | Why WPP Stream Matters

Melt TV | Episode 12 | Anand Mahindra

Recommended Reads in Marketing

Melt TV | Episode 01 | Chuck Porter

Melt TV | Episode 03 | R Gowthaman

Ready To Melt with Anant Rangaswami: Podcast Episode 10

Creative Picks | Episode 56

Creative Picks | Episode 66

Media

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

There’s An Acute Shortage Of TV Inventory, Not A Glut

Melt TV | Episode 15 | Punit Goenka

TV, Print Inventory Glut: Busting The myth

12 Things You Didn’t Know You Could Do With BARC Data

Ready To Melt: Podcast Episode 16

Recommended Reads in Media

Burning Issues: “BARC-ing up the wrong tree?” Republic TV and how BARC India works

Inside Rob Norman’s Head

Melt TV | Episode 15 | Punit Goenka

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

TV, Print Inventory Glut: Busting The myth

Advertising

Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom

What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.

Melt | Episode 11 | Piyush Pandey’s New Global Role

Creative Picks | EP 67 | Google Pepsi Uber Eats

Creative Picks | Episode 65

Melt | Episode 11 | Piyush Pandey’s New Global Role

Creative Picks | Episode 63

Recommended Reads in Advertising

Has Anyone Called You ‘Tubelight’ When You’re Hungry?

Creative Picks | Episode 57

Melt TV | Episode 01 | Chuck Porter

Say Hello To Amazon’s Singing Boxes

Creative Picks | EP 67 | Google Pepsi Uber Eats

Research

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

The Power Of Celebrity Endorsements In The Digital Era

Melt TV | Episode 08 | BARC, Data, And The CMO

Melt TV | Episode 06 | Richard Edelman

Melt TV | Episode 04 | Guneet Singh

“The Most Robust Print Research That India Has Ever Seen”

Recommended Reads in Research

QSR Chains And The Social Media Landscape

Print Media On Growth Trajectory: IRS 2017 Report

Dainik Jagran Tops Indian Readership Survey 2017

“The Most Robust Print Research That India Has Ever Seen”

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017