Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.

News:

Melt Update | 23 July | Twitter Reports Ad Revenue of $1.05 Billion & MORE

News:

Melt Update | 22 July | HUL’s Q1 Ad Spends up 28% YoY to Rs 1,024 Crore & MORE

News:

Melt Update | 21 July | Netflix Posts 19% YoY Revenue Growth in FYQ2’21 & MORE

Marketing

Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

Melt TV | Episode 114 | Scott Goodson & Chip Walker

Melt TV | Episode 121 | Mayur Hola

Melt TV | Episode 114 | Scott Goodson & Chip Walker

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

"A platform to help marketers make smarter media investments on the open internet."

Melt TV | Episode 115 | Vinit Karnik

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Melt TV | Episode 115 | Vinit Karnik

Star Struck

Melt TV | Episode 106 | Prasanth Kumar

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Creative Picks | 14 July | Apple, Thums Up, Rin

This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.

Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions

Creative Picks | 19 July | Apple, Tanishq, Samsung

Creative Picks | 14 July | Apple, Thums Up, Rin

Creative Picks | 6 July | Tide, Society Tea and Zomato

Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Melt | Most Enjoyable Ads Released During The Lockdown

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Research

Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."

Melt TV | Episode 120 | Nikhil Dey

Melt TV | Episode 122 | Rakesh Thukral

Melt TV | Episode 120 | Nikhil Dey

Melt TV | Episode 119 | Deepshikha Dharmaraj

Melt TV | Episode 118 | K Ramakrishnan

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes