Marketing

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.

Media

There Is More To Life Than A Quantitatively Efficient Media Plan

The responsibilities of the media plan.

Advertising

Melt TV | Episode 92 | The Most Enjoyable Diwali Ads

Which ads made the cut? Find out now.

Research

Melt TV | Episode 90 | Adam Ferrier

Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.