Marketing

Melt TV | Episode 139 | Mark Adams

Why brands cannot simply buy their way into culture.

Media

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Advertising

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

Research

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.