Advertising:

MELT | Ep 274 | How to grow a network agency in India?

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Advertising:

Melt TV | Episode 267 | What’s Wrong With The Advertising Industry’s Business Model?

Marketing:

Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?

Marketing

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Using humour to bridge learning gaps.

Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?

Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?

Recommended Reads in Marketing

Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks EP 106 | Burger King Sweden, Pepsi & Zomato

Melt | Billie Whitehouse | CEO, Designer and Director of Wearable X

From Marketing To Marathons

Media

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

How can brands win the INR 15,766 CR Indian sports industry?

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

Melt | Episode 248 | Shashi Sinha talks measurement, media, the future of BARC India & More!

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Advertising

MELT TV | Episode 273 | What does the agency of the future look like?

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

MELT | Ep 274 | How to grow a network agency in India?

MELT TV | Episode 273 | What does the agency of the future look like?

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

Kyoorius Announces Winners At The Kyoorius Creative Awards 2024

Recommended Reads in Advertising

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | 24 May | Apple, Malkist, IKEA

Zomato’s New Outdoor Campaign Works

Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

Research

Melt TV | Episode 272 | What’s The Future Of AI Tools?

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024

Melt TV | Episode 272 | What’s The Future Of AI Tools?

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

Recommended Reads in Research

What Clubhouse Can Learn From WPPStream

“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes