Melt TV | Episode 74 | Third Eye Integrated Services

"An opportunity for brands that can offer small joys and sunshine."

News:

Melt Update | 13 July | Google to invest Rs 75,000 crore in India & MORE

News:

Melt Update | 10 July | Rahul Johri To Step Down As CEO, BCCI & MORE

News:

Melt Update | 9 July | SPNI Appoints Himanshu Bhagat as Associate VP-Marketing, Digital Business & MORE

Marketing

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

"Strong brands will continue to become even stronger."

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

Melt TV | Episode 67 | Amit Syngle (MD & CEO, Asian Paints)

Melt TV | Episode 66 | Rahul Welde

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 156 | KFC, Axe and Mumbai Police

From Marketing To Marathons

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Melt TV | Episode 31 | Nadia Chauhan & Jessica Walsh

Media

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

"Television will continue to be the dominant medium in India."

Forget the IPL till you can bring back the noise

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Time Is On The Side Of Newspapers

Melt Update | 24 March | MIB Instructs States And UTs To Ensure Smooth Functioning Of Print And Electronic Media & More

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Forget the IPL till you can bring back the noise

Ready To Melt: Podcast Episode 14

Zee Melt 2019 | Toothpaste, TV, Tea.

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Melt TV | Episode 73 | Amer Jaleel & Josy Paul

"Agencies need to go beyond their traditional roles."

Creative Picks | 7 July 2020 | WhatsApp, Raga by Titan & ICICI Lombard General Insurance

Creative Picks | 7 July 2020 | WhatsApp, Raga by Titan & ICICI Lombard General Insurance

Melt TV | Episode 73 | Amer Jaleel & Josy Paul

Creative Picks | 1 July 2020 | Coca-Cola, Spotify India, Gucci

Creative Picks | 22 June 2020 | Titan Watches, Procter & Gamble and Hedvig

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 139 | Samsung, Spanish Lottery & Very

Creative Picks | EP 161 | KFC UK & Ireland, London Symphony Orchestra & Heineken

Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

Research

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

"Every crisis is a big opportunity for a researcher."

The new, improved post-coronavirus home

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

The new, improved post-coronavirus home

Melt In A Minute | Sonal Dabral To Lead Direct Lions Jury At Cannes Lions 2020 & MORE

Melt In A Minute | Publicis Commerce Launches In India, Paytm Partners with Twitter & More

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017