RIP Dharampal Gulati

Why do I say he was both a visionary and a brilliant marketing mind?

News:

Melt Update | 4 Dec |FICCI Announces Uday Shankar As President-Elect For 2020-21 & MORE

News:

Melt Update | 3 Dec | Mahashay Dharampal Gulati, Owner, CEO and Brand Ambassador MDH Spices Passes Away & MORE

News:

Melt Update | 2 Dec | Amjad Ali, President, Mullen Lintas Delhi Moves On & MORE

Marketing

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.

Melt TV| Episode 88| Suresh Narayanan

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

Melt TV| Episode 88| Suresh Narayanan

Melt TV | Episode 85 | Sir Martin Sorrell

Melt TV| Episode 81 | Fernando Machado

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity

Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Media

There Is More To Life Than A Quantitatively Efficient Media Plan

The responsibilities of the media plan.

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

Melt TV | Episode 72 | Harit Nagpal (MD & CEO, Tata Sky)

Forget the IPL till you can bring back the noise

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

There Is More To Life Than A Quantitatively Efficient Media Plan

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 92 | The Most Enjoyable Diwali Ads

Which ads made the cut? Find out now.

Creative Picks | 9 November 2020 | Pond’s, Amazon, Birla White

Melt TV | Episode 92 | The Most Enjoyable Diwali Ads

Creative Picks | 9 November 2020 | Pond’s, Amazon, Birla White

Melt TV | Episode 91 | “Not Just A Cadbury Ad”

Creative Picks | 2 November 2020 | Argos, Apple & Amazon

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 153 | Google, Budweiser Canada and Reese’s Take5

Creative Picks | EP 155 | Amazon, Coca-Cola & Microsoft

Research

Melt TV | Episode 90 | Adam Ferrier

Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.

Melt TV | Episode 82 | Anurag Katriar

Melt TV | Episode 90 | Adam Ferrier

Lessons From Paneer: Quality Of News Channels

Melt TV | Episode 82 | Anurag Katriar

Melt TV | Episode 78 | Sushmita Balasubramaniam

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO