Social Media Benchmarking VS Content Intelligence
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.