Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

"Nothing changes. I'm just handing over the captaincy, and I will continue playing."

Marketing:

Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot

Marketing:

Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!

Marketing:

Melt TV | Episode 232 | Myntra’s Sunder Balasubramanian Explains The Evolution Of Online Fashion Retail

Marketing

Melt TV | Episode 236 | iD Fresh Food’s PC Musthafa On Common Sense, Innovation, Experience & More!

"Great packaging can help create a truly memorable customer experience."

Melt TV | Episode 235 | HUL’s Ashwath Swaminathan Shares Rexona’s Strategy To Leverage Women’s Football

Melt TV | Episode 236 | iD Fresh Food’s PC Musthafa On Common Sense, Innovation, Experience & More!

Melt TV | Episode 235 | HUL’s Ashwath Swaminathan Shares Rexona’s Strategy To Leverage Women’s Football

Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot

Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 161 | Vinit Karnik

Advertising

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

"India is now perceived as a global creative superpower."

Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More

Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More

Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Creative Picks | EP 111 | Nissan, Facebook & Cadbury Dairy Milk

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Research

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”

Melt TV| Episode 230 | Kantar’s K Ramakrishnan On Brand Footprints, Consumer Behaviour & More

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

Melt TV| Episode 230 | Kantar’s K Ramakrishnan On Brand Footprints, Consumer Behaviour & More

Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity