Advertising:

Lessons from Webchutney@Cannes

Four lessons for all agencies, digital or otherwise.

News:Promoted1

Melt In A Minute| Hyundai’s Cannes-Lions-Award-Wining Campaign In Copyright Scandal, & More:

News:

Melt In A Minute | Johnson & Johnson Scraps CMO Role, Biztech Merges with Mediamonks & MORE

News:

Melt In A Minute | Indian Agencies Won 4 Bronze At Cannes Lions & More

Marketing

Melt | Fernando Machado | Global CMO, Burger King

"Be obsessed, understand your brand, develop criteria."

Melt | Wiemer Snijders | Author, Eat Your Greens

Creative Picks | EP 100 | Indigo, Ad Council, Hyatt

Creative Picks | EP 98 | Lux, AND, Baskin Robbins

Melt In A Minute | Cannes Lions 2019 Shortlists from India & More

Melt | Wiemer Snijders | Author, Eat Your Greens

Recommended Reads in Marketing

Creative Picks | EP 74 | Pizza Hut, Domino’s, Zara

Creative Picks | EP 72 | URI, Burger King, AeroMexico

The “Art” of Branding

Melt TV | Episode 09 | Brand Jawa Rides Again

Melt | Wiemer Snijders | Author, Eat Your Greens

Media

Melt TV | Episode 32 | Publicis & The Power Of One

The Publicis Groupe is chanting a new mantra that clients should find useful.

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

Melt TV | Episode 32 | Publicis & The Power Of One

Melt TV | Episode 29 | Analysing IRS Q1 2019

Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan

Recommended Reads in Media

Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

TV, Print Inventory Glut: Busting The myth

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Advertising

Melt In A Minute| Hyundai’s Cannes-Lions-Award-Wining Campaign In Copyright Scandal, & More:

From Hyundai’s campaign landing in a copyright controversy to Warner Bro naming Ann Saranoff as its first woman CEO, a look at the top headlines

Melt | Samuel Scott | Columnist, The Drum

Melt In A Minute| Hyundai’s Cannes-Lions-Award-Wining Campaign In Copyright Scandal, & More:

Creative Picks | EP 99 | Ariel, Gillette & Budweiser

Lessons from Webchutney@Cannes

Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club

Recommended Reads in Advertising

Toilet Rolls – How Do We Impress Our Audience?

Ready To Melt | Episode 15

Veeba’s “Aaj Kya Khaoge?” Campaign Is Short And Sweet

Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Regressive Or Real? All Out’s New Ad Leaves An Impact

Research

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?

The Power Of Celebrity Endorsements In The Digital Era

Melt TV | Episode 29 | Analysing IRS Q1 2019

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

Melt TV | Episode 19 | S4 Capital’s India Plans with Sir Martin Sorrell

Recommended Reads in Research

“The Most Robust Print Research That India Has Ever Seen”

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes