Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

"Advertising isn't enough to grow brand salience, or drive brand value."

News:

Melt Update | 30 September | MRUC expects to restart IRS soon and MORE

News:

Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE

News:

Melt Update | 28 September | Delhi HC on competitive advertising and MORE

Marketing

Melt TV | Episode 182 | Fernando Machado (CMO, Activision Blizzard) Decodes Gaming For Marketers

"Gaming is more social than social media. Plus, it's ahead of the curve with respect to the metaverse."

Melt TV | Episode 180 | Vinita Jain

Melt TV | Episode 182 | Fernando Machado (CMO, Activision Blizzard) Decodes Gaming For Marketers

Melt TV | Episode 180 | Vinita Jain

Melt TV | Episode 179 | Deepa Krishnan

Melt TV | Episode 177 | ITC’s Sameer Satpathy

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

One Indian’s cool is another Indian’s science fiction

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Melt | MMA | Priya Nair & Siddharth Banerjee

Media

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

GroupM BREW : 10 takeaways for marketers

Melt TV | Episode 161 | Vinit Karnik

Melt TV | Episode 157 | Sam Balsara

Melt TV | Episode 152 | Shashi Sinha

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

Advertising

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

Melt Digital | Greenpeace’s Gustav Martner

Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Research

Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

Melt TV | Episode 174 | Richard Edelman

Melt TV | Episode 181 | K Ramakrishnan

Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE

Melt TV | Episode 174 | Richard Edelman

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study