March 22, 2024
March 22, 2024
Research:
"Value creation and value extraction are two sides of the 'dharma' of successful businesses."
March 16, 2024
March 16, 2024
Marketing:
"MNCs need to keep local competitors and local SMEs in mind."
March 2, 2024
March 2, 2024
Marketing:
"Customer experience is the biggest differentiator for a banking brand today."
February 10, 2024
February 10, 2024
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
February 2, 2024
February 2, 2024
Marketing:
MELT learns from one of India’s finest marketing minds, Harit Nagpal (MD & CEO, Tata Play) and Author of "Adapt To Thrive, Not Just Survive".
January 19, 2024
January 19, 2024
Marketing:
“Reputation is not about people. It is about what the world sees.”
January 12, 2024
January 12, 2024
Marketing:
"If you have a job in 2024, don't let go of it."
January 5, 2024
January 5, 2024
Marketing:
"The market does not reward you for hope. It rewards you for real numbers. And so, the language of marketers needs to change."
January 5, 2024
January 5, 2024
Marketing:
"2023 has been an average year for India's consumption story."
January 5, 2024
January 5, 2024
Marketing:
"Customer delight is the biggest factor that encourages repeats and loyalty from the customer."
