Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

melt, March 4, 2023

"Believe that all marketing should be performance oriented."

MELT visits Britannia’s Research & Development Center on the outskirts of Bangalore to meet the FMCG major’s chief marketing officer, Amit Doshi and find out more about the company’s journey from bits to bites, trends in snacking, and marketing some of India’s most well known brands. So, let’s go in and get ready to melt with Britannia’s Amit Doshi.