Advertising
Articles in Advertising
February 7, 2022
Advertising:
Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa
Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.
December 26, 2021
Opinion:
Uber and Ola: Broken On The Day They Started
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
December 23, 2021
Opinion:
My Hope For 2022
We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.
December 1, 2021
News:
Melt Update | 1 Dec | Cannes Lions Launches New Creative B2B Lion & MORE
Dentsu International has hired Alex Hesz as global chief strategy officer.
May 18, 2021
News:
Melt Update | 18 May | Ogilvy Elevates Piyush Pandey as Chairman, Global Creative & MORE
Meanwhile, Swiggy has elevated Sneha John as Director - Marketing.
May 17, 2021
Advertising:
Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip
Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.
May 1, 2020
Marketing:
Creative Picks | 1 May 2020 | Marketing Campaigns | Burger King, BBlunt, Cadbury
Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.
March 2, 2020
News:
Melt In A Minute | WPP CEO Mark Read In Mumbai & More
In other news, Huma Qureshi has been promoted to chief communications Officer for Grey group, Asia-Pacific, Middle East, and Africa
February 7, 2020
News:
Melt In A Minute | Twitter Posts $1.01bn In Q4 Revenue, Uber India’s Manish Lath Gupta Moves On & More
Meanwhile, Ministry of Health and Family Welfare to impose jail term and fine under Drugs And Magic Remedies Act