February 7, 2022
February 7, 2022
Advertising:
Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.
December 26, 2021
December 26, 2021
Opinion:
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
December 23, 2021
December 23, 2021
Opinion:
We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.
December 1, 2021
December 1, 2021
News:
Dentsu International has hired Alex Hesz as global chief strategy officer.
May 18, 2021
May 18, 2021
News:
Meanwhile, Swiggy has elevated Sneha John as Director - Marketing.
May 17, 2021
May 17, 2021
Advertising:
Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.
September 12, 2020
September 12, 2020
Advertising:
Why advertising isn't marketing.
May 1, 2020
May 1, 2020
Marketing:
Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.
March 2, 2020
March 2, 2020
News:
In other news, Huma Qureshi has been promoted to chief communications Officer for Grey group, Asia-Pacific, Middle East, and Africa
February 7, 2020
February 7, 2020
News:
Meanwhile, Ministry of Health and Family Welfare to impose jail term and fine under Drugs And Magic Remedies Act
