Articles in Advertising


Creative Picks | EP 109 | Virgin Trains, Old Spice, China Airlines

Ritwika Gupta reviews ads by Virgin Trains, Old Spice and China Airlines.


Melt | Carrie Hammer | Founder & CEO, Carrie Hammer Custom Apparel

Carrie Hammer has challenged the fashion industry to reassess what is perceived as beautiful. She believes in role models, not runway models.


Can You Spot All The Ads In This Painting?

Spot all the ads in this painting!


Of Uber India, Mills & Boon and unbelievable fantasy

Global brands are never quite global; that's why extra care is required in all communication


The Beatles, Dave Trott, the BJP and the Congress

The most obvious take out after the election is that the BJP got their messaging and communication bang-on.


Melt In A Minute | Philippa Brown Is The New CEO of PHD Worldwide & MORE

From Philippa Brown taking over as the new CEO of PHD Worldwide to WATConsult bagging Schneider Electric India's digital mandate, here are the top headlines of the day.


Melt In A Minute | Starbucks Cup Spotted In Game Of Thrones & MORE

From Starbucks making a cameo in Game of Thrones to TBZ roping in Sara Ali Khan as their brand ambassador, here are today's top news.


Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.


Melt | Episode 24 | Bobby Pawar

Bobby Pawar was recently appointed the new Chairman and CCO at Havas Group India. What is his mandate, and what is the road ahead for the French conglomerate's Indian journey?


Melt TV | Episode 24 | Jacques Séguéla

Living legend Jacques Seguela (Director, Havas Group) on storytelling in an era of technology, in this interview with Anant Rangaswami (Editor, Melt).