Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

melt, May 13, 2023

"Always focus on your brand, product and USP. Technology is just an enabler."

MELT slices and dices India’s $50 billion dollar fresh meat and fish industry with self-titled “proficorn”, Fresh To Home. While the brand is working hard to grow its e-commerce sales, it also has 30 new physical retail stores in the pipeline. To know more, MELT is in conversation with Shan Kadavil, Co-Founder and CEO, FreshToHome. What’s the omnichannel marketing strategy driving this growth? Let’s find out as we get ready to melt with Shan Kadavil.