ASCI

Articles in ASCI

Advertising:

Melt TV | Episode 143 | Subhash Kamath

"With great creative power comes great responsibility."

News:

Melt Update | 22 Oct | Twitter Acquires Group Chat App Sphere & MORE

Meanwhile, the Advertising Standards Council of India (ASCI) in collaboration with Futurebrands unveiled the GenderNext study.

News:

Melt Update | 27 May | Amazon Acquires MGM for US$8.45 Billion & MORE

In the digital space, ASCI has unveiled the final guidelines for influencer advertising.

News:

Melt Update | 17 May | Mediabrands Launches Mediabrands Content Studio in India & MORE

In the OTT space, Amazon India has launched ‘miniTV’, a free video streaming service.

News:

Melt Update | 13 May | YouTube Announces $100 Million Creator Fund for ‘Shorts’ & MORE

In other news, Nikhil Gandhi quits TikTok.

News:

Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos

Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.

News:

Melt Update | 29 Jan | YouTube Tests New feature to Make Short Clips & MORE

In global news, Publicis Groupe has named Natalie Lam as its first group-level chief creative officer for Asia Pacific, Middle East and Africa.

News:

Melt Update | 24 Nov | Mondelez Hires MediaMonks And Publicis Groupe For Global Content Production & MORE

In other news, Prasanna Kumar has quit WPP to join Alibaba Group as Global Media Director

News:

Melt Update | 29 Oct | WPP Posts Revenue of £2,969 Million for Q3 & MORE

In other news, Procter & Gamble India will be setting up a Rs 400 crore India Growth Fund to collaborate with local suppliers of raw materials, finished goods and packaging materials, services and go-to-market innovations.

News:

Melt Update | 23 Oct | Flipkart To Invest Rs 1,500 Crores in Aditya Birla Fashion and Retail & MORE

Meanwhile in the digital world, Facebook has announced that it will charge businesses for selected services on the WhatsApp Business app.