Melt Update | 29 Jan | YouTube Tests New feature to Make Short Clips & MORE

Ritwika Gupta, January 29, 2021

In global news, Publicis Groupe has named Natalie Lam as its first group-level chief creative officer for Asia Pacific, Middle East and Africa.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. YouTube Tests New feature to Make Short Clips

YouTube is rolling out a new feature that would allow users to capture and share moments from videos and live streams. As reported by The Economic Times, the clips can be anywhere between 5 and 60 seconds in length and will have a new URL associated with them. YouTube says the clipped video will be played on the original video on loop. The feature is currently available on desktop and Android and it will arrive on iOS soon.

2. Publicis Groupe Names Natalie Lam as First Group-Level CCO for APAC & MEA

Publicis Groupe has named Natalie Lam as its first group-level chief creative officer for Asia Pacific, Middle East and Africa. Based in Singapore and Hong Kong, Lam will have oversight over the creative product and will manage and activate the creative community across the region. According to campaign India, Lam joins from Google in New York, where she was leading the creative team for its Art, Copy & Code initiative.

3. OLX Autos Appoints Lowe Lintas as Agency

OLX Autos has recently appointed Lowe Lintas as its agency. As per exchange4media, the account will be handled by the Lowe Lintas’ Delhi office. As part of the mandate, Lowe Lintas will develop integrated campaigns which includes delivering offline and digital communication for the brand, amongst other responsibilities.

4. ASCI to Monitor & Regulate OTT advertising

ASCI is setting up a task force to monitor and regulate advertising on over-the-top (OTT) streaming platforms, as reported by The Economic Times. This move comes at a time when OTT platforms such as Amazon and Netflix are exploring advertising revenue options to move beyond subscription-only models, while others such as Zee5, Disney+Hotstar, Sony Liv and Voot, which are already large platforms for advertising, continue to increase their user bases. ASCI will also roll out a taskforce to scrutinise brand promotions weaved in content programming.

5. Star India Extends Broadcast Rights for AELTC

Star India has extended the broadcast rights for The Championships, Wimbledon for the next three years (until 2023) with the All England Lawn Tennis Club (AELTC). As a part of the long-standing association between the AELTC and Star India, viewers and fans will get to watch the world’s top tennis players live in action on the grass courts of Wimbledon. As per afaqs, the tennis tournament will get under way from 28 June to 11 July 2021 exclusively in India on the Star Sports Network and Disney+ Hotstar VIP.