ASCI

Articles in ASCI

News:

Melt Update | 21 July | New Zealand Cricket & Dream Sports sign 5-year deal and MORE

Meanwhile, Vishal Malhan has been elevated as the President - Sales & Marketing at Pidilite Industries Limited.

News:

Melt Update | 28 June | Wunderman Thompson India launches Wunderman Thompson Health and MORE

In other news, 400+ crypto ads violated ASCI norms in Jan-May ‘22.

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Melt Update | 12 April | ASCI elevates Manisha Kapoor as CEO and MORE

Meanwhile, Bounteous, a digital innovation agency based in Chicago, formally launched operations in India.

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Melt Update | 10 March | ASCI launches due diligence service for endorsers & MORE

Meanwhile, Viacom18’s YME cluster launches KaanPhod.

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Melt Update | 13 Jan | Britannia VP – Marketing Vinay Subramanyam Moves On & MORE

Meanwhile, ASCI has launched a report titled 'What India takes offence to' detailing six trends that offend the sensibilities of Indian consumers.

Advertising:

Melt TV | Episode 143 | Subhash Kamath

"With great creative power comes great responsibility."

News:

Melt Update | 22 Oct | Twitter Acquires Group Chat App Sphere & MORE

Meanwhile, the Advertising Standards Council of India (ASCI) in collaboration with Futurebrands unveiled the GenderNext study.

News:

Melt Update | 27 May | Amazon Acquires MGM for US$8.45 Billion & MORE

In the digital space, ASCI has unveiled the final guidelines for influencer advertising.

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Melt Update | 17 May | Mediabrands Launches Mediabrands Content Studio in India & MORE

In the OTT space, Amazon India has launched ‘miniTV’, a free video streaming service.

News:

Melt Update | 13 May | YouTube Announces $100 Million Creator Fund for ‘Shorts’ & MORE

In other news, Nikhil Gandhi quits TikTok.