Research

Articles by Research

Research:

Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

Research:

Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE

Meanwhile, NEXT by Rediffusion launched.

Research:

Melt TV | Episode 174 | Richard Edelman

What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!

Research:

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

"Rural India remains resilient."

Research:

Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE

Meanwhile, Vivek Sharma has quit his role as Chief Marketing Officer at Pidilite Industries.

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Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Bike stunts, flying chickens and a body-language expert.

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Melt TV | Episode 153 | RJ Youngling

"Entrepreneurial science can help companies market correctly and simplify their value proposition."

Research:

Melt TV | Episode 145 | Dolly Jha

"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."

Research:

Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE

Meanwhile, Bayer has awarded MediaCom its $800 million global media account following a competitive review.

Research:

Melt Update | 8 Sep | Haresh Nayak Resigns as President, dentsu’s Posterscope Asia Pacific & MORE

In global news, Euan Jarvie has quit as UK & Ireland chief executive of Dentsu International.