Research
Articles by Research
August 16, 2022
Research:
Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE
Meanwhile, NEXT by Rediffusion launched.
July 15, 2022
Research:
Melt TV | Episode 174 | Richard Edelman
What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!
April 30, 2022
Research:
Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report
"Rural India remains resilient."
April 4, 2022
Research:
Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE
Meanwhile, Vivek Sharma has quit his role as Chief Marketing Officer at Pidilite Industries.
March 30, 2022
Research:
Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs
Bike stunts, flying chickens and a body-language expert.
January 28, 2022
Research:
Melt TV | Episode 153 | RJ Youngling
"Entrepreneurial science can help companies market correctly and simplify their value proposition."
December 4, 2021
Research:
Melt TV | Episode 145 | Dolly Jha
"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."
September 30, 2021
Research:
Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE
Meanwhile, Bayer has awarded MediaCom its $800 million global media account following a competitive review.
September 8, 2021
Research:
Melt Update | 8 Sep | Haresh Nayak Resigns as President, dentsu’s Posterscope Asia Pacific & MORE
In global news, Euan Jarvie has quit as UK & Ireland chief executive of Dentsu International.