March 22, 2024
March 22, 2024
Research:
"Value creation and value extraction are two sides of the 'dharma' of successful businesses."
March 9, 2024
March 9, 2024
Research:
Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.
October 21, 2023
October 21, 2023
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
August 18, 2023
August 18, 2023
Research:
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 12, 2023
August 12, 2023
Research:
"The fundamental story is that local brands are making a resurgence."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
February 18, 2023
February 18, 2023
Research:
“2023 is really about navigating the new wave of AI and the Metaverse.”
December 23, 2022
December 23, 2022
Research:
"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."
November 12, 2022
November 12, 2022
Research:
Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!
October 1, 2022
October 1, 2022
Research:
"Advertising isn't enough to grow brand salience, or drive brand value."
