Melt TV | Episode 145 | Dolly Jha

melt, December 4, 2021

"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."

Are advertisers spending enough money on market research and how can companies use research well in order to achieve their objectives? To answer these questions and more, Anant Rangaswami (Editor, Melt) is in conversation with Dolly Jha (Managing Director, Nielsen Media India).

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