Research
Articles by Research
August 7, 2021
Research:
Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report
The changing landscape of the urban and rural consumer in India.
July 31, 2021
Research:
Melt TV | Episode 128 | Soumya Mohanty
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
June 19, 2021
Research:
Melt TV | Episode 122 | Rakesh Thukral
"Do not prioritise profits over the safety of your employees, customers and stakeholders."
June 5, 2021
Research:
Melt TV | Episode 120 | Nikhil Dey
"Stop trying to sell and start trying to serve."
May 29, 2021
Research:
Melt TV | Episode 119 | Deepshikha Dharmaraj
"This is the time to collaborate, not compete."
May 22, 2021
Research:
Melt TV | Episode 118 | K Ramakrishnan
"In times of crisis, the big grow bigger."
May 15, 2021
Research:
Melt TV | Episode 117 | Amith Prabhu
What companies, brands, CEOs and PR agencies can do in times of crisis.
May 8, 2021
Research:
Melt TV | Episode 116 | R Gowthaman
Why blockchain technology is a solution for an online world without cookies.
February 12, 2021
Research:
What Clubhouse Can Learn From WPPStream
I’m going to attend Clubhouse sessions with the same enthusiasm and hope with which I attended Stream sessions.
January 23, 2021
Research:
Melt TV | Episode 102 | Fiona Bruder
"Events will stand the test of time because as human beings, we crave community."