Research

Articles by Research

Research:

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.

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Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."

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Melt TV | Episode 120 | Nikhil Dey

"Stop trying to sell and start trying to serve."

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Melt TV | Episode 119 | Deepshikha Dharmaraj

"This is the time to collaborate, not compete."

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Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."

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Melt TV | Episode 117 | Amith Prabhu

What companies, brands, CEOs and PR agencies can do in times of crisis.

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Melt TV | Episode 116 | R Gowthaman

Why blockchain technology is a solution for an online world without cookies.

Research:

What Clubhouse Can Learn From WPPStream

I’m going to attend Clubhouse sessions with the same enthusiasm and hope with which I attended Stream sessions.

Research:

Melt TV | Episode 102 | Fiona Bruder

"Events will stand the test of time because as human beings, we crave community."