Melt TV | Episode 181 | K Ramakrishnan

melt, September 2, 2022

"Unique Brand Loyalty is a myth."

Last month, research firm Kantar India released the 10th edition of its annual Brand Footprint report. This report uses factors like revenue, relatability and profitability to list the country’s Most Chosen FMCG brands – a list that’s topped by Parle, Amul, Britannia, Clinic Plus and Tata Consumer Products. To know more, MELT is in conversation with K Ramakrishnan, the Managing Director – South Asia, Worldpanel Division at Kantar. What can brands learn from this report, and how does it help understand the Indian consumer? Let’s find out as we get ready to melt with Kantar’s K Ramakrishnan.