Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE

melt, April 4, 2022

Meanwhile, Vivek Sharma has quit his role as Chief Marketing Officer at Pidilite Industries.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Disney Star to launch Pravah Pictures
Disney Star has announced the launch of a Marathi movie channel, Pravah Picture. With this launch, the channel aims to bring Marathi movies on one platform, with over 200 titles.

2. Kansai Nerolac Paints elevates Anuj Jain to MD
Kansai Nerolac Paints has elevated Anuj Jain to Managing Director. He will be responsible for the company’s growth and bolstering the brand’s presence in India, Nepal, Sri Lanka and Bangladesh.

3. Kalyani Srivastava elevated at Rediffusion
Rediffusion has announced the elevation of Kalyani Srivastava as joint president. Srivastava was EVP and head of Rediffusion Mumbai. Her new role sees her continue to run the Mumbai office with an additional mandate of handling Rediffusion Studios.

4. Vivek Sharma exits Pidilite Industries
Vivek Sharma has quit his role as Chief Marketing Officer at Pidilite Industries. Sharma had joined the company in 2015.

5. Management rejig at BC Web Wise
Digital marketing agency BC Web Wise appointed Arijit Basu as VP – Strategy & Growth, Gaurang Menon as Chief Creative Officer, and Krishal Mehta as AVP – Media Head.