Research
Articles by Research
January 9, 2021
Research:
Melt TV | Episode 100 | Richard Edelman
"Indian companies need to tell and get their stories heard globally."
December 29, 2020
Research:
BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’
Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.
October 31, 2020
Research:
Melt TV | Episode 90 | Adam Ferrier
Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.
October 20, 2020
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Lessons From Paneer: Quality Of News Channels
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
September 5, 2020
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Melt TV | Episode 82 | Anurag Katriar
Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.
August 12, 2020
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Melt TV | Episode 78 | Sushmita Balasubramaniam
"Retailers need to be where their shoppers are present."
July 12, 2020
Research:
Melt TV | Episode 74 | Third Eye Integrated Services
"An opportunity for brands that can offer small joys and sunshine."
June 13, 2020
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Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)
"Every crisis is a big opportunity for a researcher."
May 12, 2020
Research:
The new, improved post-coronavirus home
It’s time to make my predictions. For what they’re worth.
December 6, 2019
Research:
Melt In A Minute | Sonal Dabral To Lead Direct Lions Jury At Cannes Lions 2020 & MORE
In global news, WPP completes Kantar transaction and Facebook files lawsuit against Hong Kong firm.