Research

Articles by Research

Research:

Melt TV | Episode 102 | Fiona Bruder

"Events will stand the test of time because as human beings, we crave community."

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Melt TV | Episode 100 | Richard Edelman

"Indian companies need to tell and get their stories heard globally."

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BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.

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Melt TV | Episode 90 | Adam Ferrier

Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.

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Lessons From Paneer: Quality Of News Channels

How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?

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Melt TV | Episode 82 | Anurag Katriar

Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.

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Melt TV | Episode 78 | Sushmita Balasubramaniam

"Retailers need to be where their shoppers are present."

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Melt TV | Episode 74 | Third Eye Integrated Services

"An opportunity for brands that can offer small joys and sunshine."

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Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

"Every crisis is a big opportunity for a researcher."

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The new, improved post-coronavirus home

It’s time to make my predictions. For what they’re worth.