MELT is talking Artificial Intelligence this week. Recently, research firm IPSOS released a 31-country global report that tracked how consumers are perceiving AI. To know more, we are in conversation with Amit Adarkar, the MD and Country Manager for Ipsos in India. Do we truly understand AI? How much should we trust AI? Will the machines finally rise up against us? Let’s find out as we get ready to melt with Amit Adarkar.
Research:
Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing
August 18, 2023
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
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