Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

melt, March 9, 2024

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

The past few years have been a roller coaster for Indian Direct To Consumer or D2C brands. Some became unicorns, some challengers and some also rans. What ties them all together however, is the need to maximise profitability. And that’s exactly where ecosystem partners come in.

Last week, industry body MMA India and Publicis Commerce released the D2C Advantage Toolkit, a guide to maximise the ROI of D2C eCommerce investments.

To know more, we are in conversation with MMA India’s Moneka Khurana, Performics India’s Lalatendu Das and the House Of Masaba’s Pratik Mukherjee.

So, what’s the secret of success for profitable D2C players? What will be the role of the marketplace? And what’s the next phase of evolution for D2C brands? Let’s find out as we get ready to melt with Moneka, LD and Pratik.