Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

melt, October 1, 2022

"Advertising isn't enough to grow brand salience, or drive brand value."

Last month, research firm Kantar released its landmark BrandZ Most Valuable Brands report, that ranks brands according to their Brand Value. Globally, the top 5 brands are Apple, Google, Amazon, Microsoft and Tencent. In India, the top 5 brands include TCS, HDFC Bank, Infosys, Airtel and Asian Paints. To know more, we spoke to Deepender Rana, the Executive Managing Director for South Asia, Insights Division, at Kantar. So what can brand managers learn from this ranked list? Let’s find out as we get ready to melt with Deepender Rana.