Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

melt, March 22, 2024

"Value creation and value extraction are two sides of the 'dharma' of successful businesses."

MELT continues the conversation with Rama Bijapurkar.

Rama is a well known thought leader on the subjects of market strategy and consumer behaviour. She’s also the author of several books, the latest of which is called Liliput Land – How Small is Driving India’s Mega Consumption story. In this book Rama explores the challenges and paradoxes of India’s market opportunity.

So, how can companies create customer-centricity? Is there a ‘dharma’ to doing business? How has technology fuelled Indian consumerism? And does the Great Indian Middle Class truly exist? We explore all these questions as we get ready to Melt with Rama Bijapurkar.