Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

melt, October 21, 2023

"Marketers must understand that investing in a brand means investing to safeguard its future."

Last month, research firm Kantar unveiled the tenth edition of its BrandZ Top 75 Most Valuable Indian Brands Report. The big headline – while Indian brands have remained resilient during the global slowdown, tech brand Tata Consultancy Services retained its spot as India’s most valuable brand. HDFC Bank, Infosys, Airtel and State Bank of India round up the top 5.

To know more, we are in conversation today with Deepender Rana, Executive Managing Director – South Asia, Insights Division at Kantar, Soumya Mohanty, Managing Director and Chief Client Officer – South Asia, Insights Division at Kantar and Madhusudan Rao, the Executive Director of Beauty and Personal Care for HUL, and General Manager for South Asia for Beauty and Wellbeing and Personal Care for Unilever.

What are the trends that have defined the growth of homegrown brands over the last decade and what do marketers need to keep in mind for the years to come? Let’s find out as we get ready to melt with Deepender Rana, Soumya Mohanty and Madhusudan Rao.