Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

melt, December 30, 2022

Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!

On MELT today, it’s time to take stock of the year gone by, reflect on the learnings and try to build a playbook for what the new year may bring. Helping us do the same is Santosh Desai, the Managing Director and CEO of Futurebrands India. What’s in store for the Indian consumer? Will purpose and sustainability still dominate marketing conversations and is brand Bollywood in serious trouble? Let’s find out as we get ready to MELT with Santosh Desai.