Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

melt, November 4, 2022

“We are advertising to an attention-swamped audience.”

One of the campaigns that caught our eye over the festive season was a 360 degree push for the Bajaj Pulsar N160. Unlike previous Pulsar ads, all the major TV, ambient, outdoor and print ads featured stationary motorcycles and a QR code directing consumers to an ‘uncensored’ commercial on YouTube. Conceptualised by Ogilvy India, the campaign certainly generated interest. Have a look, and hear from Ogilvy India’s CCO, Sukesh Nayak on the idea. To know more, we spoke to Narayan Sundararajan, Head of Marketing at Bajaj Auto. Did the idea work, and will it be useful for other Bajaj Auto brands? Let’s find out as we get ready to melt with Narayan Sundararaman.