Today, MELT features a young D2C food brand named The Whole Truth. Founded in 2019 by Shashank Mehta as the result of a fitness journey, the brand is carving a niche for itself with carefully constructed content and narrative driven marketing – that’s personally driven by Shashank himself. How does one build a loyal community and a D2C food brand in India? Let’s find out as we get ready to melt with The Whole Truth Foods’ Shashank Mehta.
Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand
December 10, 2022
"Consumers inherently know that marketers don't tell them the truth."