Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity

melt, October 29, 2022

"Our brand transformation helped crystallize our marketing priorities."

Last month, Indian multinational IT services company HCL revealed a new brand identity. Now known as HCLTech, there’s also a new logo, and a new brand statement, which is, “Supercharging Progress”. To know more, MELT is in conversation with Jill Kouri, Global Chief Marketing Officer, HCLTech. How does a rebranding exercise help grow a global B2B brand, and why was this the right time to reveal it? Let’s find out as we get ready to melt with Jill Kouri.