This week, MELT is exploring the jewellery industry with Tata-owned jewellery brand, Tanishq. The company is aiming for double-digit growth in FY24, with plans to increase omnichannel revenue and store count – both in India and abroad. And what role does marketing play in driving that growth? We’re in conversation with Ranjani Krishnaswamy, General Manager – Marketing at Tanishq for the answers. Why does jewellery need a purposeful, contentious and nuanced storytelling approach for its marketing communications? Let’s find out as we get ready to melt with Ranjani Krishnaswamy.