Marketing:

Melt TV | Episode 220 | TTK Prestige’s Chandru Kalro On Growing A Legacy Brand & More!

melt, June 3, 2023

"We have to chase value, not valuations. The brand must provide value to the customer."

MELT is at the headquarters of one of India’s big legacy brands – TTK Prestige. Most famous for its pressure cookers, the consumer durables brand has diversified into several kitchens appliances, small appliances, and even home cleaning. To know more, we are in conversation today with Chandru Kalro, the Managing Director of TTK Prestige. What does it take to keep a legacy brand relevant in today’s times? Let’s find out as we get ready to melt with Chandru Kalro.

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