Melt TV | Episode 229 | Perfetti Van Melle India’s Rajesh Ramakrishnan on, Candy, Consumers & Campaigns

melt, August 4, 2023

"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."

MELT takes a big bite into the Indian confectionery market with Perfetti Van Melle India. Known for its brands Mentos, Alpenliebe, Centre Fruit and more, the company is all set to launch a new product under its Chupa Chups brand. To know more, we are in conversation with Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India. What does it take to launch a new product in this category? How do you market candies and sweets to the modern Indian? And what are the next growth opportunities? Let’s find out as we get ready to melt with Rajesh Ramakrishnan.