Research:

Melt TV | Episode 118 | K Ramakrishnan

melt, May 22, 2021

"In times of crisis, the big grow bigger."

Since the beginning of the pandemic last year, consumer behaviour has deviated significantly from normal. From increased social restrictions to limited access to products and services, there has been a drastic impact on consumer behaviour, especially in the FMCG sector. Kantar released its latest FMCG Pulse report last month which focuses on India’s FMCG performance during the pandemic over the last 12 months. To understand more, Anant Rangaswami (Editor, Melt) is in conversation with K Ramakrishnan (MD РSouth Asia, Worldpanel Division, Kantar).