There are still many questions to be answered about experiential marketing in the post-COVID world. Live events suffered last year, but the move to hybrid events seems to offer a way forward. So, what are hybrid events and how can they provide brand opportunities for marketers? Anant Rangaswami (Editor, Melt) finds out in a conversation with Fiona Bruder (EVP – Client Success, George P Johnson). GPJ is a leading experience marketing agency which specializes in event and brand marketing.