Melt TV | Episode 102 | Fiona Bruder

melt, January 23, 2021

"Events will stand the test of time because as human beings, we crave community."

There are still many questions to be answered about experiential marketing in the post-COVID world. Live events suffered last year, but the move to hybrid events seems to offer a way forward. So, what are hybrid events and how can they provide brand opportunities for marketers? Anant Rangaswami (Editor, Melt) finds out in a conversation with Fiona Bruder (EVP – Client Success, George P Johnson). GPJ is a leading experience marketing agency which specializes in event and brand marketing.