Melt TV | Episode 120 | Nikhil Dey

melt, June 5, 2021

"Stop trying to sell and start trying to serve."

The pandemic has changed the conventional functioning of businesses. Companies are re-calibrating PR strategies in order to communicate with consumers and stakeholders. Over the last couple of weeks on MELT, we have been focusing on the role of communication and public relations in these difficult times. Continuing the series, Anant Rangaswami (Editor, MELT) is in conversation with Nikhil Dey (Executive Director, Adfactors PR).