Over the last 16 months, we have seen COVID-19 change the landscape of the FMCG industry. Kantar’s latest Consumer Connections report examines how consumers have responded to the changes and how brands have made use of the situation. To know more, Anant Rangaswami (Editor, MELT) is in conversation with K Ramakrishnan (Managing Director – South Asia, Worldpanel Division, Kantar).
Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report
August 7, 2021
The changing landscape of the urban and rural consumer in India.