MELT

Articles in MELT

Marketing:

Melt TV | Episode 165 | Tarun Garg

"Our customer today is getting younger and younger."

Advertising:

Melt TV | Episode 164 | Rory Sutherland & Ella Jenkins

Insights and analysis from the tenth edition of the Behavioural Science Annual.

Research:

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

"Rural India remains resilient."

Advertising:

Melt TV | Episode 162 | Santosh Padhi

"Great people make great culture, resulting in great work."

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

Advertising:

Melt TV | Episode 160 | Roopak Saluja

“Production companies / content studios can help bridge the gap in branded entertainment.”

Advertising:

Melt TV | Episode 159 | DDB Mudra Group’s Aditya Kanthy & Rahul Mathew

"Clients today want unexpected work that works."

Advertising:

Melt TV | Episode 158 | Schbang’s Akshay Gurnani & Sohil Karia

"The need of the hour is fast creativity and fast content."

Media:

Melt TV | Episode 157 | Sam Balsara

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.

Marketing:

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

"Life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper."