MELT

Articles in MELT

Marketing:

Melt TV | Episode 252 | Amith Prabhu & Sujit Patil on The Pursuit Of Reputation

“Reputation is not about people. It is about what the world sees.”

Marketing:

Melt TV | Episode 251 | Shiv Shivakumar On The Jobs Market, Election Campaigns & More!

"If you have a job in 2024, don't let go of it."

Marketing:

Melt | Episode 250 | Shiv Shivakumar On The Must-Know Marketing Insights For 2024

"The market does not reward you for hope. It rewards you for real numbers. And so, the language of marketers needs to change."

Marketing:

Melt | Episode 249 | Santosh Desai Decodes India’s 2023 Consumer Story & More!

"2023 has been an average year for India's consumption story."

Marketing:

Melt TV | Episode 247 | Sandeep Anand (Domino’s India/Jubilant Foodworks) On Marketing Pizzas & More!

"Customer delight is the biggest factor that encourages repeats and loyalty from the customer."

Marketing:

Melt TV | Episode 246 | Spotify India’s Neha Ahuja Talks Segmentation, Premiumisation & More!

"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."

Marketing:

Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!

"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."

Marketing:

Melt TV | Episode 244 | Lenovo India’s Chandrika Jain On Marketing To The Indian Consumer & More!

"Indian consumers have the appetite to buy premium tech, and also the inclination to understand it."