Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

melt, February 16, 2024

“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.

MELT is talking media and AdEx today as we deep dive into the GroupM This Year Next Year or TYNY report for 2024. Here are the top headlines:

In India, overall ad revenue is expected to reach 1,55,386 crore rupees in 2024, with an incremental 14,423 crore rupees compared to 2023.
That means, with a growth of 10.2%, India will be the fastest growing media market in the world.

To know more, we are in conversation with Ashwin Padmanabhan, President – Investments, Trading and Partnerships at GroupM India and MA Parthasarathy, better known as MAPS, who is the Chief Strategy Officer of GroupM South Asia.

So, what do the numbers mean for the marketer, the media maven and the agencies? What’s fuelling the growth of digital, and will 2024 be the catalyst for connected TVs? And what’s the role of AI in all of this? Let’s find out as we get ready to melt with Maps and Ashwin of GroupM.