Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

melt, March 16, 2024

"MNCs need to keep local competitors and local SMEs in mind."

On this episode of MELT, we’re talking to Rama Bijapurkar. Rama is a well known thought leader on the subjects of market strategy and consumer behaviour.

She’s also the author of several books, the latest of which is called Liliput Land – How Small is Driving India’s Mega Consumption story. In this book Rama explores the challenges and paradoxes of India’s market opportunity.

Is the Indian consumer conservative or experimental? How can a poor country become the largest consumer economy in the world? Can supply create its own demand? We explore all these questions as we get ready to Melt with Rama Bijapurkar.