Anant Rangaswami

Articles in Anant Rangaswami

Marketing:

Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

Research:

Melt TV | Episode 120 | Nikhil Dey

"Stop trying to sell and start trying to serve."

Research:

Melt TV | Episode 119 | Deepshikha Dharmaraj

"This is the time to collaborate, not compete."

Research:

Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."

Research:

Melt TV | Episode 117 | Amith Prabhu

What companies, brands, CEOs and PR agencies can do in times of crisis.

Research:

Melt TV | Episode 116 | R Gowthaman

Why blockchain technology is a solution for an online world without cookies.

Media:

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

Marketing:

Melt TV | Episode 114 | Scott Goodson & Chip Walker

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Advertising:

Melt TV | Episode 113 | Pallavi Chakravarti

"The industry should support the growth of a woman's career."

Marketing:

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

"Brands should not “want” a purpose. They need to “find” a purpose."