Melt TV | Episode 114 | Scott Goodson & Chip Walker

melt, April 24, 2021

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Melt is in conversation with Scott Goodson (Founder & CEO, StrawberryFrog) and Chip Walker (Head – Strategy, StrawberryFrog). Scott and Chip have co-authored the book ‘Activate Brand Purpose’ which shows readers how to transform their brand’s purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally.