Marketing:

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

melt, April 10, 2021

"Brands should not “want” a purpose. They need to “find” a purpose."

Tata Consultancy Services has unveiled a new brand statement called ‘Building On Belief’. The new brand purpose showcases how TCS is playing a more active and collaborative role with its customers and helping them build and shape futures. To know more about the branding exercise and to better understand what this brand promise means, Anant Rangaswami (Editor, Melt) speaks to Rajashree R (Chief Marketing Officer, TCS).

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