Anant Rangaswami

Articles in Anant Rangaswami

Marketing:

Melt TV | Episode 130 | Amit Jain

How the MMA can help the modern marketer.

Research:

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Media:

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.

Marketing:

Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)

"Our biggest competition is actually the Mutual Fund industry."

Marketing:

Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.

Media:

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

"A platform to help marketers make smarter media investments on the open internet."

Advertising:

Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions

Hear from Carter Murray (CEO, FCB Worldwide), Alex Grieve (CCO, AMV BBDO) and watch Grand Prix winning work.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.

Research:

Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."