Melt TV | Episode 115 | Vinit Karnik

melt, May 1, 2021

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

This past week, GroupM ESP, the entertainment, esports and sports division of media agency GroupM, released its “Sporting Nation 2021” report. It’s an initiative that gives us an overview of the state of play in the Sports Sponsorship Industry in India. The report takes into consideration sponsorship spends, celebrity endorsement and media spends on sports properties. To talk more about the report, Anant Rangaswami is in conversation with Vinit Karnik (Head – Sports, Esports & Entertainment, GroupM South Asia).